Assistant Director of Marketing, Partnerships and Experiences - Waldorf Astoria New York

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!

The Benefits – Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S. We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including\: 

• Medical Insurance Coverage – for you and your family  
• Mental health resources including Employee Assistance Program
• Best-in-Class Paid Time Off (PTO) 
• Go Hilton travel program\: 100 nights of discounted travel
• Parental leave to support new parents
• 401K plan and company match to help save for your retirement
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount 
• Debt-free education\: Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including\: college degrees and professional certifications*
• Career growth and development 
• Recognition and rewards programs

*Available benefits may vary depending upon property-specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable. 

EOE/AA/Disabled/Veterans

Job Summary: The Assistant Director of Marketing, Partnerships and Experiences will be responsible for developing and executing strategic partnerships, supporting media relations, creating engaging guest activations, and curating unique experiences that enhance Waldorf Astoria New York’s brand and drive revenue growth. This role requires a creative thinker and strategic communicator with a passion for hospitality and a strong network in the media industry. Success measures include increasing topline revenue and achieving channel/market share objectives. 

As an Assistant Director of Marketing, Partnerships and Experiences this position requires regular interaction with the hotel’s Director of Marketing, Executive Director of Sales, and  Managing Director

Key Responsibilities:

·       Strategic Partnership Development:

o   Identify and cultivate strategic partnerships with brands, influencers, and local businesses to enhance guest experiences and drive brand awareness ensuring alignment with key stakeholders.

o   Negotiate and manage partnership agreements, ensuring mutual benefits and successful collaboration.

o   Develop and execute co-branded marketing campaigns and activations.

·       Media Relations:

o   Build and maintain strong relationships with journalists, bloggers, influencers, and media outlets.

o    Prepare and distribute press releases, media kits, and other PR materials.

o   Coordinate and manage press conferences, media tours, social media and other PR events.

·       Guest Activations:

o   Design and implement innovative guest activations that create memorable experiences and increase guest engagement.

o   Collaborate with internal teams to ensure seamless execution of activations and events.

o   Monitor and analyze the performance of activations, using insights to improve future initiatives.

·       Experience Curation:

o   Develop go-to-market strategies and drive sales through new activations and promotional initiatives.

o   Curate unique and exclusive experiences for guests, leveraging local culture, events, and trends.

o   Work with the marketing team to promote these experiences through various channels.

o   Continuously seek out new opportunities to enhance the guest experience.

·       Event Management:

o   Plan and execute PR events, including product launches, media tours and press trips.

o   Oversee the marketing calendar from concept through execution, ensuring alignment with cross-functional teams and seamless implementation.

o   Work with internal teams and external partners to ensure successful event execution.

 Supporting Responsibilities:

• Collaborate with the Director of Marketing to develop and refine short- and long-term promotional and activation strategies, ensuring alignment with key stakeholders.
• Oversee the development and management of the Activation Calendar.
• Analyze market trends, customer insights, and competitive landscapes to drive marketing activations and decision-making.
• Partner with the hotel teams to create and optimize the innovation pipeline, assessing product performance and making data-driven recommendations.
• Oversee cross-functional collaborations, ensuring smooth commercialization of initiatives involving hotel teams

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 8 years of experience in marketing, with a strong preference for candidates with activation/promotional/ public relations experience.
• Strategic thinking, analytical abilities, and creative problem-solving skills.
• Data-driven decision-making and a growth-oriented mindset.
• Strong understanding of commercialization processes and guest execution.
• Excellent written and verbal communication skills, including proficiency in PowerPoint.
• Effective cross-functional collaboration skills with a focus on achieving business objectives.
• Genuine enthusiasm for exceptional customer experiences.
• Proven ability to work as a team player with cross-functional experience in either hospitality or agency environment.

The annual salary range for this role is $140,000 - $160,000 and it's based on applicable and specialized experience.