Associate Brand Manager - Tea & Foods

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

Associate Brand Manager - Tea & Foods | Woodcliff Lake, NJ | Hybrid FTE

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Exploring new opportunities.  The Associate Brand Manager will support marketing on US Tea & Food brands and will be a key partner in delivering business targets (Net sales, distribution, new item trial and market share) through excellence in execution and analysis of marketing plan activities for the US Tea & Foods portfolio. Curiosity, analytical ability and a drive for results are critical for success.  Reporting to the Head of Breakthrough Brands and Tea, this is a tremendous opportunity to build challenger brands and help chart our path forward in multiple food and beverage categories.

What are the Key Deliverables in this role ?

Financial Outcomes

• A&P Management/Invoicing: Monthly A&P tracking and updating the LE in coordination with finance.  Ensure invoices are properly coded and submitted in a timely manner.  Track spend to budget.
• Coupon Execution and ROI Tracking:  Create and execute all coupon programs.  Track ROI and redemption to budget

External Partner Management

• Social media + Content Creation: Management of annual and monthly social media calendar, KPI tracking, reporting and compliance approvals
• PR / Influencer Agency Management: Management of annual calendar and monthly plan coordination with agencies

• World Pantry (eComm) & Amazon Support: Monthly tracking of Amazon & World Pantry activities.  Tracking results to budget.

Shopper Marketing

• Executing Shopper Tools:  Ensure delivery of all shopper tools including sell sheets and new item communications
• Image Syndication / Creation: Creation of all renders and updating as necessary to ensure best quality of images online
• In-store demos: Plan, execute and track all demos with external agencies for optimal performance

Innovation and Learning

• Innovation Launches: Be the marketing project lead for each innovation, shipper and pack change
• Nielsen Insight Analysis: Monthly Nielsen detailed analysis for EO deck reporting and ad hoc requests

What are the Critical success factors for the Role ?

• 1-3 years’ experience in US CPG Marketing or related field
• Undergraduate degree
• Experience with syndicated data tools (i.e. Nielsen, IRI)
• Experience managing external partners

What are the Desirable success factors for the Role ?

• Passion for food/beverage marketing
• Strong work ethic
• Positive attitude
• Highly organized
• Excellent written and oral communication skills
• Natural curiosity about how things work and how they can be improved

What does Tata Consumer Products offer you?

• 11 Federal Holidays / 3 Weeks Vacation / 2 Floating Holidays Per Year / 2 Volunteer Days
• Medical, Dental, Vision
• 401K Match up to 4%
• Employee Referral Bonus
• Employee Discount on Local & National Retailers
• Premium Subscription to Wellness App

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises

We are Open to Continuously improving … Continuously innovating … For Better

We live & breathe our Tata Code of Conduct !