Associate Director, Product Marketing (47326)

CreditSights is currently seeking an Associate Director, Product Marketing Manager based out of our New York office.

This is a senior marketing role supporting CreditSights, a Fitch Solutions Company. CreditSights is seeking a visionary and strategic Associate Director of Product Marketing to establish and lead our product marketing function. This role requires a dynamic individual with a comprehensive understanding of product marketing strategies and a proven ability to drive product success. The ideal candidate will be responsible for creating, implementing, and testing marketing processes across our product lines, with a primary focus on customer positioning and market differentiation. The role reports to the Marketing Director for CreditSights.

What We Offer:

• An opportunity to join a high-growth business with a collaborative, performance-driven culture.
• A pivotal role in a center of excellence where you will partner closely with colleagues across Marketing, Sales, and Product teams.
• Chance to build product marketing team.

We’ll Count on You To:

Product Marketing Strategy:

• Develop and execute comprehensive product marketing strategies that align with the company’s business objectives.
• Identify market opportunities and define the product marketing roadmap.

Product Positioning:

• Develop and articulate clear, compelling value propositions for CreditSights' products.
• Understand consumers’ needs and behaviors to ensure product positioning aligns with market trends and consumer demands.
• Develop product messaging that maximizes the strengths of every marketing and communication channel to raise product awareness and maintain a competitive edge.

Product Launches:

• Oversee the planning and execution of product launches, including go-to-market strategies and promotional activities.
• Collaborate with product development and sales teams to ensure successful product introductions.
• Ensure continuous market growth and transition from awareness to adoption in new market segments post-launch.

Sales Enablement:

• Develop sales tools and resources, including product presentations, brochures, and sales training materials.
• Work closely with the sales team to ensure they have the information and resources needed to sell products effectively.

Marketing Communications:

• Develop and execute marketing communication strategies to promote products and build brand awareness.
• Oversee the creation of marketing content, including articles, blogs, social media posts, and press releases.

Performance Tracking and Reporting:

• Track and analyze the performance of product marketing activities.
• Provide regular reports and insights to senior leadership on product marketing progress and challenges.

What You Need to Have:

• Bachelor’s degree in marketing, business or related area of study
• 5+ years of experience in B2B marketing role
• Experience in product marketing or a similar role. Experience in financial services/credit markets a plus
• Proficiency in Microsoft Office
• Strong written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.

What Would Make You Stand Out:

• Experience in the financial industry, including B2B data and research
• Innovative thinker, with a track record for translating strategic thinking into action plans and output
• Proven results collaborating with Product Teams, creating and executing successful product marketing campaigns
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
• Detail-oriented and strong project management skills

Why Fitch?

At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone.

Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.

We are building incredible things at Fitch and we invite you to join us on our journey.

CreditSights empowers financial professionals and the world’s largest institutions with the independent research, covenant analysis, news and comprehensive market insights to make well-informed credit risk decisions. Comprised of CreditSights research, Covenant Review’s legal analysis, and LevFin Insights, the combined CreditSights provides timely data, news, relative value recommendations and unbiased analysis of the investment-grade and high yield debt securities of more than 21,000 issuers around the world. Delivered through innovative platforms. 

Fitch Solutions is a leading provider of insights, data and analytics. It informs investment strategies, strengthens risk management capabilities and helps identify strategic opportunities.  Its analysts, lawyers, journalists and economists offer in-depth views on credit markets, credit risk, ESG, developed and emerging markets, industry sectors and individual credits. 

Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by the Hearst Corporation, we are comprised of three main businesses: Fitch Ratings | Fitch Solutions | Fitch Learning.

For more information please visit our websites:  

www.fitchratings.com | www.fitchsolutions.com | www.fitchlearning.com

Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.

Fitch Group is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

FOR NEW YORK ROLES ONLY: Expected base pay rates for the role will be between $105,000 and $120,000 per year. Actual salaries will be determined on an individualized basis and may vary based on factors including but not limited to education, training, experience, past performance, and other job-related factors.  Base pay is one part of Fitch’s total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, long-term incentives, and other benefits sponsored by Fitch. 

#LI-LOR

#LI-Solutions

#LI-Hybrid