B2B Marketing Manager

All Response Media is Europe’s leading performance media agency, providing clients with an Unfair Competitive Advantage since 1995. With offices in London, Leeds, and Amsterdam, we are a progressive, dynamic, and rewarding company where you can develop your skills and build a long-term career in advertising. Our team consists of over 150 highly talented and driven professionals who are passionate about delivering industry-leading media performance to a growing global client base.

Our leaders appreciate that embedding a strong team culture is important to the success of ARM, and we are passionate about developing strong leaders from within the business. Join us and be a part of an exciting and social company culture that truly enriches employee careers. We show a great level of passion and care for all we do, and our success is achieved through the success of our clients by cultivating strong working relationships through collaboration, innovation, and integration

The Role

We are seeking a talented and driven mid-level B2B marketer to join our dynamic team at All Response Media. In this role, you will be responsible for planning and executing demand generation campaigns that span content marketing, advertising, webinars, events, social media, and email. You will lead campaign execution in partnership with the broader team to generate leads, create demand, build pipeline, and grow revenue. 

Working closely with a Board Director and the Chief Strategy Officer, you will define campaign timelines and key milestones, manage the overall demand generation budget, and own campaign performance. Analysing performance data to glean insights and make recommendations, you will optimise our entire demand and lead generation funnel to achieve specific revenue marketing goals. 

Additionally, you will partner closely with business development teams to develop campaigns and align marketing activities and priorities. You will plan and execute paid media campaigns across advertising channels to build awareness and generate demand from our target audience.

As a Marketing Manager, you will be responsible for leading and nurturing a small but passionate team. Your role will involve not only overseeing their daily activities but also supporting their professional growth and development. You will create an environment that encourages creativity, collaboration, and continuous learning, ensuring that each team member has the opportunity to thrive and excel in their roles. Your leadership will be instrumental in guiding the team towards achieving our marketing goals and driving the overall success of our initiatives. 

This role is perfect for a candidate looking to take the next step into management, wanting to have an influence on the overall marketing strategy for the agency. This is a role that will work across agency units, pairing up with teams in SEO, new business and digital, managing up and down to successfully deliver on targets.

Your responsibilities include:

• Lead creative campaign execution for 1-to-1, 1-to-few and 1-to-many in partnership with the broader team in order to generate leads, create demand, build pipeline and grow revenue.
• Plan and execute the content marketing plan spanning podcasts, events, social media, email etc.
• Analyse performance data to glean insights and make recommendations. Optimise our entire demand generation funnel to achieve specific revenue marketing goals.
• Partner closely with BDs to develop campaigns, playbooks and scripts that align marketing activities and priorities.
• Day-to-day management of advertising campaigns: build ads and landing pages, build target audiences and remarketing lists, monitor performance and manage spend.
• Reporting on all marketing performance channels, presenting performance to senior stakeholders and occasionally, the board.
• Manage a team of 3 reports who focus on design, content creation and marketing/CRM operations.
• Use the company’s tech stack to identify opportunities via intent signals, having processes for BDs to reach out and prospect accounts.
• Be the lead in CRM and email platform data hygiene and creating reports to update on audience and content engagement, pipeline influence by lead source etc.

You would be familiar with all or most of our tech stack:

• Salesforce (or alternatives, HubSpot, Pipedrive etc.)
• Pardot (or similar – Marketo, HubSpot etc.)
• Google Ads
• LinkedIn Ads
• Google Analytics
• Canva
• Asana
• ALF (or alternative contact data providers)
• LeadForensics (or other signal intent software)

Benefits

• Competitive salary and bonus

• 25 days annual leave + bank holidays

• Annual company away day and socials - we're all about the socials!

• Daily drinks fridge, free fruits, breakfast on Mondays and lunch on Fridays

• Private healthcare with Vitality (50% off at Virgin Gyms!) and eye test

• Flexi Fridays and time off on your birthday

• Long term service rewards up to £10k and sabbaticals to travel the globe!

• Life cover 4x your annual salary, enhanced sick pay, income protection

• Perkbox and Wellbeing programme

• Season ticket loan and cycle to work scheme

• Media, technical and managerial training and qualifications, including LinkedIn Learning!

• Progression and development

Accelerate and fast-track your career with All Response Media