Boutique Marketing Manager
Kering Beauté Americas
Full-time
On-site
New York, New York, United States
$80,000 - $100,000 USD yearly
POSITION: Manager, Boutique Marketing, The House of Creed
REPORTS TO: AVP, Marketing, The House of Creed
FLSA: Exempt
LOCATION: New York, NY (hybrid)
Welcome to Kering Beauté – Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In June 2023, Kering Beauté announced that it had signed an agreement to acquire historic high-end fragrance house Creed; founded in 1760 it is known for its distinctive collections of timeless and sophisticated perfumes, including the iconic Aventus. This acquisition represents a major step for Kering Beauté. It perfectly complements Kering's existing portfolio, and immediately gives Kering Beauté a significant presence.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Why Work With Us? We care about our team members, and we offer a competitive salary of $80K - $100K (DEO), benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!
OVERVIEW: The Creed Boutique Marketing Manager will be responsible for driving the marketing strategy and execution for The House of Creed boutiques, ensuring a seamless and elevated brand experience for customers across all retail touchpoints. This role will require a deep understanding of the luxury retail environment, as well as the ability to create compelling, high-end marketing initiatives and events that enhance the boutique experience, drive foot traffic, and increase sales. The Boutique Marketing Manager will work closely with the boutique in-store team and external partners to ensure the successful execution of marketing campaigns that align with Creed's brand identity.
CORE RESPONSIBILITIES
- Develop national and localized marketing strategies to drive traffic, engagement, and sales at Creed boutiques.
- Plan and execute in-store events, product launches, and customer engagement activities that align with Creed's luxury positioning.
- Work closely with boutique staff by providing marketing materials, product knowledge, and event support to ensure a consistent brand experience in-store.
- Coordinate with external vendors and partners to execute memorable and exclusive boutique experiences.
- Conduct regular market analysis to identify local trends, customer behaviors, and competitive activities that can impact boutique marketing strategies.
- Collaborate with visual merchandising teams to ensure boutique displays align with marketing initiatives and seasonal campaigns.
- Track and report on the effectiveness of boutique marketing campaigns, events, and activations using data.
- Partner with the boutique and sales teams to ensure marketing activities are aligned with sales objectives and operational goals.
CORE REQUIREMENTS
- Bachelor’s degree in Marketing, Business, or related field.
- 3-5 years of relevant experience, preferably in the luxury goods, fragrance, or beauty industries.
- Proven track record of successful campaign execution and in-store event management.
- Strong understanding of luxury brand marketing, customer engagement, and retail dynamics.
- Strong project management skills with the ability to handle multiple tasks and deadlines.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing analytics tools.
- Strong interpersonal skills and communication both verbal and written
- Strong analytical skills with the ability to assess campaign performance and optimize strategies.