Brand and Sales Marketing Manager
ParafinAbout Us:
At Parafin, our mission is to grow small businesses.
Small businesses are the backbone of our economy, yet banks do not have their back. Parafin is a technology company that builds infrastructure which enables small businesses to get easy access to financial services via platforms they sell on. Parafin's first set of products offer capital-as-a-service for online platforms. Parafin currently powers the capital programs for platforms and payment processors ranging from Series B to post-IPO companies such as DoorDash, Amazon, Worldpay, Mindbody, Fullsteam, Guesty, Xplor, and Quilt.
We are a tight-knit team coming from organizations such as Stripe, Square, Plaid, Coinbase, Robinhood, Affirm, Uber, and CERN, and are excited both about helping small businesses grow and thrive, and build products that leaders at top companies have started to use every day to grow their platforms. We are backed by prominent venture capitalists such as Ribbit Capital, Thrive Capital, GIC, Index Ventures, Green Oaks Capital, and SV Angel and have raised more than $94M in equity and $200M in debt.
About The Position:
We’re seeking a dynamic and experienced Brand and Sales Marketing Manager to join Parafin’s growing team. This role will be pivotal in building brand recognition, driving lead generation, and ensuring that our marketing strategy supports both sales and product initiatives. The ideal candidate will have a blend of hands-on tactical expertise, strategic vision, and leadership potential to grow with the role.
Key Responsibilities
Brand Development and Awareness
Elevate Parafin’s visibility and reputation through digital brand-building strategies.
Develop and execute campaigns to position Parafin as a leader in platform-based lending and financial products.
Collaborate with industry analysts and research firms (e.g., Gartner, Forrester) to establish Parafin in their frameworks.
Performance Marketing
Develop and implement performance marketing strategies, including website optimization, paid search, and digital lead conversion tracking.
Establish robust analytics to measure and optimize the customer journey from website visit to sales funnel conversion.
Event Marketing
Plan and execute conference and event strategies, both partner-specific and industry-wide.
Ensure impactful representation at key events to attract prospects and strengthen partnerships.
Platform and Product Marketing
Collaborate with sales teams to craft compelling messages for new platform launches.
Create co-marketing assets and enable partners with the tools to market Parafin’s solutions to their end users effectively.
Drive scalable outreach to a larger cohort of partner platforms to expand Parafin’s market reach.
Content and Collateral Creation
Oversee the development of marketing collateral, such as one-pagers, case studies, and sales tools.
Work with our designers to produce visually engaging materials.
Cross-Functional Collaboration
Act as a bridge between marketing, sales, and product teams to align efforts.
Manage external consultants to extend design and marketing capacity when needed.
Qualifications:
8+ years of experience in B2B marketing, with a focus on brand building and performance marketing.
Proven success in executing digital marketing campaigns and driving measurable business outcomes.
Strong ability to balance strategic thinking with hands-on execution.
Excellent communication and collaboration skills, with experience influencing cross-functional stakeholders.
Familiarity with marketing automation tools, CRM platforms, and performance analytics.
Experience in event marketing and external partnerships is a plus.
What We Offer
Salary Range: $180k to $220k
Equity grant
Medical, dental & vision insurance
Unlimited PTO & work from home flexibility
Commuter benefits
Free lunches
Paid parental leave
401(k)
Employee assistance program
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.