Brand & Content Manager - Ethical Fashion Ecommerce

Wolf & Badger is on a mission to make retail fair. Working to support our community of 2000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and wellness through our online marketplace and flagship stores in London, New York City and Los Angeles. We are a rapidly growing scale-up business, now entering an exciting new phase of growth and looking to expand our team of c.110 people currently located between London, New York and Los Angeles. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.

We are looking for an experienced, creative and commercial Brand & Content Manager to join our team in driving forward the global growth of the Wolf & Badger brand. You will be central to the establishment and furtherment of Wolf & Badger as the foremost place for conscious consumers to shop the best independent brands in the world. As the Brand & Content Manager, you will play a pivotal role in driving customer acquisition and engagement across all marketing channels, with a particular focus on content strategy for both paid media and organic social. The role will include overall responsibility for our organic social channels, activating partnerships with fellow mission-driven brands, coordinating marketing and paid advertising campaigns and managing and implementing our overarching marketing and content calendar to ensure that our output is commercially efficient and creatively on brand, always optimising for ROI. You will be part of a team which is responsible for setting the yearly, seasonal, monthly and daily Marketing strategy for the business, informed by commercial and industry insights, ensuring that we are reaching customers who will love Wolf & Badger. You will champion seamless cross-departmental communication in alignment with our brand values and business goals. You will work closely with our retention marketing team, performance team, merchandising team and PR & Events team to drive forward the growth of the Wolf & Badger brand.

The successful candidate should have relevant proven experience in a scale-up online consumer business, ideally a marketplace, and will be experienced in managing organic social media channels, leading on content creation and optimisation for paid media channels, combined with a foundational understanding of digital advertising. You will be confident in understanding customer acquisition strategy, organic channel management, content creation, project management and cross-departmental collaboration. The successful candidate should have an interest in growing a brand in new and innovative ways, as well as establishing a stable and consistent approach to channel management. They will enjoy being part of a rapidly growing, scale-up business and approaching challenges constructively and collaboratively.

This is a hybrid role requiring in-person collaboration. Regular onsite attendance is required every week in our office in Soho, Central London.

Main Duties

As Brand & Content Manager, your main responsibilities will include:

Strategy & Planning

• Develop and execute a comprehensive social media strategy across all organic social media channels, driving growth and awareness across all platforms in alignment with our vision and objectives.
• Own and manage the core marketing plan and calendar, ensuring it reflects external seasonal moments as well as internal milestones, and ensure all divisions are aware of upcoming marketing initiatives.
• Work cross-functionally to coordinate content produced by our in-house teams and brand partners, leveraging content opportunities and ensuring the output remains consistently on-brand.
• Monitor trends, promotions, and industry developments, ensuring a commercial outlook and approach within the team across all channels at all times.
• Support senior leaders in the development and execution of customer acquisition and retention strategies to drive traffic, increase conversion rates, and grow our customer base.
• Lead on strategy and final proofing and editing for written copy and messaging across all channels, including the digital magazine, paid advertising, onsite messaging, and organic marketing (under guidance from the VP Content).
• Have line management of marketing team members (initially 2 and potentially more as we grow).
  

Execution & Analysis

• Maintain a cross-platform social media content calendar and ensure consistent messaging and branding across all platforms.
• Monitor, track, and report on performance and KPIs  across social channels and marketing initiatives.
• Ensure exceptional quality control across all channels at all times. There should never be a typo or misspelling anywhere. 
• Work alongside the PR team in managing and utilising user-generated content across channels.
• Utilise data-driven insights to identify opportunities for optimisation and enhancement of marketing campaigns, on-site content, and social media channels.
• Collaborate with cross-functional teams to ensure a seamless customer journey from awareness to conversion, working closely with the merchandising team to ensure on-site content drives engagement and conversion.
• Provide regular reports and insights to the senior management team, making data-driven recommendations for improvements.

Creative Concepting & Production

• Craft innovative and impactful creative strategies that align with key business objectives, positioning Wolf & Badger as a trend-setting, industry-leading brand.
• Oversee the creation of engaging, visually compelling, and shareable content tailored to our target audience, driving brand resonance and audience growth.
• Lead the end-to-end strategy and production of creative assets for paid and organic marketing campaigns, ensuring all assets are optimised for performance, engagement, and ROI.
• Partner closely with the Graphic Designer and other teams to manage the production and timely delivery of assets for all business functions, ensuring alignment with brand identity and cross-channel messaging. 
• Take ownership and project manage high-visibility projects such as biannual catalogue shoots, externally-facing impact reports, and strategic collaborations with brands and the PR team, ensuring seamless execution.
• Lead on optimising content across all channels for our Tastemaker programme.

Brand Identity & Positioning

• Be the guardian of the Wolf & Badger brand - own its visual identity, tone of voice and ensure all assets produced adhere to our brand guidelines
• Enhance Wolf & Badger’s brand equity by developing forward-thinking and innovative assets that differentiate our brand from competitors and reflect our position as a leader in the industry
• Embrace bold creativity and a willingness to take risks, leveraging a test-and-learn approach
• Ensure ESG is communicated authentically, correctly and in an industry-leading manner across all channels. 
• Work closely with the PR team and store teams to drive brand awareness through partnerships and activations.

• Extensive marketing experience, including at least 2-4 years of social media or brand marketing marketing experience, ideally in-house within a multi-brand ecommerce or consumer business with an emphasis on customer acquisition
• Commercial acumen, numerate, confidence in aesthetic literacy and tone of voice
• Proficiency in social media platforms, advertising tools, and analytics
• Experience in hands-on creative asset production to ensure effective management of and input into graphic design projects, shoots and events
• Creative mindset, excellent written and verbal communication skills
• Experience and expertise in proofreading and copywriting
• Strong project management and organisational abilities
• Knowledge of the fashion and lifestyle industry as well as ethical fashion
• Low ego, collaborative, hands-on and motivated by our mission to connect conscious consumers with incredible ethical independent brands
• Relevant professional or higher education qualification (desirable)
• People management experience

• Competitive starting salary of £40k-£53k per annum subject to experience
• 25 day holiday allowance in addition to bank holidays
• Paid volunteering leave, pet-ernity leave and heartbreak leave
• Quarterly Wellness Wallet - to spend on products or services meaningful to you
• Subscription to yulife health and wellbeing app
• Opt in health insurance plan via salary sacrifice
• Cycle to work scheme
• Ample paid sick leave to support mental and physical health
• Staff discount across Wolf & Badger, in-store and online
• Excellent career opportunities in a rapidly growing international business
• Work in a positive organisation for people and the planet. We are a certified B Corp!

Wolf & Badger is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. We encourage applications from people from all walks of life.