Brand Marketing Manager
AwayAbout Away
We believe travel makes us better. Founded in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.
Join The Crew
We are hiring a Brand Marketing Manager to join our Brand Marketing team. This position reports to the Director of Brand Marketing and takes Away further by supporting ideation and implementation of strategies that put the brand at the forefront of the hearts and minds of consumers. The ideal candidate has consumer engagement experience and excellent communication skills, with the ability to foster close relationships with cross-functional partners.
This role will combine innovative thinking with the day-to-day coordination and execution of Away’s marketing calendar rollout—connecting our brand strategy and mission to creative execution, customer facing channels and identifying optimization opportunities.
What You’ll Do As The Brand Marketing Manager
You’ll support the Director and VP of Brand in shaping the brand marketing vision and strategy with the objective of increased awareness and affinity
You’ll craft and present creative briefs leveraging internal and cultural insights from brand, design, merchandising and channel teams
You’ll lead daily marketing responsibilities, including but not limited to: building, maintaining and socializing the marketing calendar, cross-functional planning decks and communicating major marketing milestones and shifts to the integrated marketing team
You’ll own the product marketing function with support from Director - developing product claims and storytelling angles for both new and core products as well as new product naming
You’ll capture and distill cross-functional communication and feedback during planning and execution—gaining alignment where needed, and identifying and autonomously identifying next steps
You’ll champion Away’s brand standards across all consumer touchpoints—evaluating execution plans and assets with a keen eye for detail while optimizing for the consumer experience
You’ll assist in monitoring in-flight campaign performance—helping to quickly action optimization opportunities to increase effectiveness in key results
You’ll lead post-campaign reporting—creating scorecards and cross-functional KPI reports to provide insights and learnings that help inform future strategies and marketing plans
Who You Are
You have a minimum of 5 years of related experience
You have excellent verbal and written communication skills to help articulate your vision
You’re a strategic thinker that has the ability to develop ideas into actions that drive business results
You have a consumer-first mindset, with a deep understand of their needs with a pulse on market and cultural trends
You’re team oriented and thrive in building and maintaining relationships
You have a bias for action and identify opportunities and chase into them to drive results
You’re a curious and resourceful self-starter, with an ability to solve problems and seek new information
You’re process-oriented and know that remaining organized is critical to the team and brands success
You enjoy working in an entrepreneurial, dynamic working environment and being a part of creating work culture
You’re proficient in Google Workspace, Excel, & Slack
You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand
Agile, and motivated by a fast-paced and ever changing environment
Passionate about transforming travel for all (but that’s a given!)
Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.
Who We Are
We’re travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings.
We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever growing potential.
We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique.
What We Offer
Our total rewards are inclusive of both compensation and benefits. What we offer within a salary range is dependent on a number of factors, including scope and qualifications for the role, skillset, and balancing internal equity relative to other Away employees. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.
Compensation Range: $100,000.00 - $105,000.00 annually
This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company
Equity Grant: commensurate with level determined at the discretion of the company
Benefits Overview:
Take care of yourself and your family through our health insurance offerings
Invest in your future by participating in our 401(k) (with a company match!)
Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer fridays, and compassion leave - just to name a few!)
Build your travel uniform through discount codes, product stipends, and giveaways
Give back through company-sponsored volunteer and charitable opportunities
How We Work
We are intentional about our approach to modern work, which focuses on fostering an environment that empowers, enables and supports our workforce to do their best work with in-person moments that matter.
This is a hybrid role that comes into our Soho, NYC office twice weekly on Tuesdays and Thursdays. The working hours are 9am-6pm ET.
Our Commitment
As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.
Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com.
EEOC Statement:
Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com.