Brand Marketing Manager – Small Business Credit Card (NY Only)

Company Description

Join a leading global financial services firm powering the world's most important corporations, governments, and institutions. With a legacy of innovation and a strong commitment to technology, this organization offers unparalleled opportunities for growth and impact. Operating at scale across investment banking, consumer and commercial banking, and asset management, we are known for our dynamic culture, stability, and forward-thinking approach. This is a chance to contribute to a market-leading brand within a prestigious and established financial institution.

Job Description

Are you a strategic brand marketer with a knack for turning insights into impactful campaigns? Do you thrive at the intersection of strategy, creative development, and cross-channel execution? If so, we have a high-impact opportunity for you!

We’re looking for a Brand Marketing Manager to join a best-in-class team on a 6-month contract supporting the small business credit card portfolio of a leading consumer financial services brand. In this hands-on role, you’ll shape go-to-market strategies, lead creative execution, and manage agency partners to deliver cohesive, high-performing campaigns. If you're passionate about building brands, driving results, and working across TV, digital, social, and more—this role is for you.

• Contract Duration: 6 months with the possibility of extending (Mid-June - December 31,2025)
• Location: In-office (New York City)
• Hours: 40 hours per week
• Hourly Rate: $75

This will be a W2 Engagement

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Responsibilities:

• Brand Stewardship: Maintain a deep understanding of the brand's purpose, strategy, and guidelines. Ensure brand cohesion across all go-to-market efforts. Champion brand solutions that directly support business objectives.
• Strategic Marketing & Planning: Partner closely with business teams to develop and execute integrated marketing campaigns. Translate business goals into actionable marketing strategies and tactics.
• Creative Development & Execution: Manage the production and implementation of advertising and content across diverse channels, including linear and online video, digital, mobile, social, print, audio, out-of-home, website, email, and direct mail. Collaborate closely with agency partners and internal cross-functional teams (media, social, digital, PR, project management, creative, and analytics).
• Agency Management: Lead and manage external agency relationships, providing clear direction, constructive feedback, and ensuring timely delivery of high-quality creative assets. Experience navigating the complexities of agency-client partnerships is essential.
• Consumer Insights & Testing: Partner with the market research team to leverage consumer insights to inform creative development and campaign optimization. Contribute to the testing and refinement of creative ideas.
• Compliance & Control: Ensure all campaigns adhere to legal, compliance, and risk management requirements. Obtain necessary approvals throughout the process.
• Project Management: Manage multiple projects simultaneously, prioritizing tasks effectively, and keeping stakeholders informed of progress and potential roadblocks. Demonstrate a proactive and solutions-oriented approach.

Qualifications

• 5+ years of relevant marketing experience, with a proven track record in brand strategy, marketing communications, and advertising execution. Experience working directly with advertising agencies is highly preferred.
• Strong business acumen and the ability to connect strategic thinking to tactical execution, driving measurable results.
• Proven experience managing creative agencies, including briefing, feedback, and project oversight. Ability to navigate quick turnarounds and demanding timelines.
• Expertise in video, digital, and social media creative production and channel best practices.
• Exceptional project management skills, with the ability to juggle multiple priorities, manage cross-functional teams, and keep stakeholders informed.
• A proactive, solutions-oriented approach, with the ability to anticipate challenges and think strategically.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders at all levels.
• Strong written and oral communication skills, comfortable presenting to senior-level audiences.
• Highly organized and detail-oriented, able to thrive in a fast-paced, deadline-driven environment.
• Experience in the financial services industry or with small business marketing is a significant plus

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.