Brand Strategist

We are a team of growth leads, creatives and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together growth marketing, content and creative expertise into a single cohesive team augmented with robust data analytics and proprietary AI tech. We are headquartered in NYC and support our partners across the globe. Our client portfolio spans VC-backed startups, scale-ups and Fortune 500 brands including the likes of Nike, Oura, Spring Health, TikTok, Intuit, P&G and many more. We have been delivering what others only promise since 2016 so why settle for good enough if you can be up to NoGood!

Berma LLC dba NoGood seeks a Brand Strategist to work based out of our New York, NY office (Telecommuting permitted. Must be located on the East Coast). 

In this role you will:

• Be a storyteller who builds internal strategic tools/processes, insight-driven creative work, and global marketing programs to influence our clients;
• Craft multi-channel performance branding strategies across email, paid and organic social, content marketing, email, and beyond;
• Research industry, marketing, and cultural trends to create global brand strategies and campaigns that will keep clients’ brands at the forefront of the marketplace and effectively engage consumer target audiences;
• Drive cross-functional collaboration (from designers and growth marketers to data analysts and engineers) to generate culturally relevant ideas for delivering global recommendations to brands;
• Facilitate quantitative and qualitative research and analyzing findings in partnership with the growth team to craft growth strategies based on learnings and rapid experimentation;
• Author brand materials, creating messaging frameworks, helping facilitate the creative process, and actively contributing to and managing the production of all brand creative; and 
• Foster client relationships by actively reporting strategy, results, and findings and integrating with the client’s marketing team.   

Requirements:

• Bachelor’s degree in Marketing, Communications, Media Relations, or a closely related discipline, or its equivalent;
• 24 months content creation and creative experience across multiple digital channels and working in an ad agency or tech startup environment, or a closely related occupation; 

AND

• Hands on experience with brands in tech, working with patents and translating complex technical information into digestible, compelling marketing messages; Strong written and oral communication skills, specifically when presenting and framing own creative ideas and direction, as applied to executive and leadership audience; Outstanding copywriting experience and ability to write powerful long- and short-term pieces that capture a brand’s tone and voice; Proficiency in Figma, and Adobe Creative Suite, specifically Photoshop, Illustrator, and Premiere.

Salary: $100,000 - $110,000 / year

To Apply: Email: peopleops@nogood.io