Channel Marketer - Institutional Marketing, Vice President

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives®. 
 

With over $250 billion in assets under management as of December 31, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Assets. Anchored by a
strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies
​differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,100 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

The Role:

The Marketing team is responsible for growing the Blue Owl brand and driving assets into key commercial products. Our goal is to raise the firm’s visibility and obtain and retain clients, using our global marketing and communications platform to address all investment strategies, regions, and client channels. We seek to deliver the most effective, innovative, and scalable ways to express the traits that set Blue Owl apart.

We are seeking a collaborative and results-oriented individual to join Blue Owl’s growing marketing team. This professional is responsible for supporting the goals and needs of the institutional business team through effective and engaging marketing campaigns and strategies, leveraging content, events and sponsorships, social media and digital platforms to raise visibility for the Blue Owl brand. The successful candidate will help drive, refine and measure our institutional marketing programs, and work closely with other business colleagues and internal teams.

Qualifications:

• Develop targeted marketing campaigns to build and strengthen relationships with global Institutional clients and prospects, including pensions, consultants, insurance, and single-family office clients using a wide variety of marketing tools
• Help build, manage and measure different marketing campaigns to deepen institutional business relationships across various regions
• Assist with the growth and expansion of new products through partnership with various business leaders to develop unique messaging and marketing collateral that supports client and prospecting efforts
• Manage pipeline of events and sponsorships and develop annual conference strategy in alignment with commercial priorities
• Write, edit and distribute investment insights based on current themes and opportunities; amplify thought leadership through various marketing platforms (e.g. web, video, social media, etc.)
• Develop a coordinated product-specific calendar so that written and live content is dispersed in a timely manner and to relevant audiences; ensure deadlines are met
• Leverage digital marketing and social media platforms to highlight key stakeholders, thought leadership and overall Blue Owl brand
• Partner with media team on relevant opportunities
• Oversee vendor relationships and institutional budget

Requirements:

• At least 7+ years of relevant institutional experience, ideally including private markets experience
• Ability to assimilate to new experiences, learn quickly and absorb a steep growth curve
• Enthusiastic about branding and marketing, with the goal of producing the highest quality end-result
• Proactive self-starter, resourceful and creative
• Exceptional work ethic, positive attitude and collaborative team-oriented disposition
• Resourceful, solutions-oriented problem-solver
• Detail-oriented, excellent communication and writing skills
• Able to work in a fast-paced environment and juggle multiple projects and tasks and manage competing expectations

It is expected that the base annual salary range for this New York City-based position will be $175,000 - $200,000. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.