Community & UGC Marketing Intern

Job Title: Community & UGC Marketing Intern

Department: Marketing/Communications

Reports To: Community Manager/Marketing Director

About Sundae School

Sundae School is a unique brand that blends Korean heritage with counter-culture influences to create high-quality smokewear and streetwear. We’re all about crafting comfortable, stylish clothing for high-minded individuals who appreciate good design and a touch of the unexpected. We believe in fostering a community where everyone feels welcome to express themselves and embrace their individuality.

About the Role

We’re looking for a Community & Influencer Marketing Intern to support our community-building efforts and user-generated content strategies. You’ll work closely with the marketing, social media, and customer engagement teams to foster positive relationships with our community members, encourage content creation, and amplify user stories across various channels.

Responsibilities:

• Community Engagement: 
• Assist in managing online community platforms (forums, social media platforms, etc.).
• Respond to community inquiries, comments, and feedback in a timely and friendly manner.
• Monitor and track community activity to identify trends, feedback, and potential issues.
• Support community events, discussions, and initiatives to increase engagement.

• User-Generated Content (UGC) Strategy:
• Support the creation and execution of UGC campaigns to encourage content creation from community members.
• Engage with users to gather, curate, and showcase their content across social media and marketing channels.
• Collaborate with the design and social media teams to turn UGC into engaging visual assets (e.g., posts, stories, reels, etc.).
• Track the success of UGC initiatives, analyze performance metrics, and provide insights for future campaigns.

• Content Curation & Moderation:
• Curate, tag, and organize incoming UGC assets for review and approval.
• Ensure all user-generated content adheres to community and brand guidelines.
• Work with the legal team to ensure all UGC has appropriate permissions for use in marketing materials.
•  A genuine interest in fashion, streetwear, and/or Korean culture.
• Reporting & Analysis:
• Assist in tracking key performance metrics related to community growth and UGC engagement.
• Track costs of content creation and community events. 
• Prepare regular reports on community activity, UGC performance, and overall engagement
• Other tasks as assigned.

Qualifications:

• Current Enrollment in a relevant program (Marketing, Communications, Business, or related fields).
• Passion for community-building, social media, and user engagement.
• Familiarity with social media platforms (Instagram, TikTok, Twitter, Facebook, etc.) and community tools (Slack, etc.).
• Excellent written and verbal communication skills.
• Creative mindset with an interest in content creation and storytelling.
• Strong organizational skills and the ability to manage multiple tasks simultaneously.
• Self-starter with the ability to work independently as well as part of a collaborative team.
• Bonus: Experience with basic photo/video editing tools (e.g. Capcut, Photoshop, and Premiere ) or social media management tools (e.g., Atrya, Meta).

Bonus Points:

•  Experience with graphic design tools (e.g., Canva, Adobe Photoshop).
•  Photography skills.
•  Knowledge of social media analytics

Benefits:

• Hands-on experience working with a dynamic team in a fast-paced environment.
• The opportunity to help shape the voice of a growing Asian American brand and foster a thriving and close-knit community.
• Exposure to marketing, social media strategy, and UGC best practices.
• Mentorship and learning opportunities from industry professionals.
• Flexible work hours and remote work options.
• Potential for full-time employment or future internship opportunities based on performance.

How to Apply:

Please submit your resume and a brief cover letter explaining why you’re interested in this role, as well as any relevant experience with community management or UGC (if applicable), to ashley@sundae.school.

Compensation:

$18-$20/hr

Location:

New York City

Position Type:

Internship

Time Type:

Part-Time (15 hours/week)

Pay Type:

Hourly