Creative Marketing Manager (Paid Acquisition)

About Paired

At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe, and award-winning app for couples who are already in love to explore their relationship, get to know one another in new ways, and ultimately grow together.

Our expert-backed questions, games and quizzes are designed to improve key relationship skills in just a few minutes each day. Because we know love is more than a feeling - it’s a choice that you have to make over and over again.

About The Role

Are you passionate about what makes people stop, think, and engage with marketing campaigns, especially on social media? Do you enjoy uncovering why certain trends resonate with audiences and how to transform those insights into standout content? If you’re excited by the idea of creating visuals that capture attention, writing copy that connects emotionally, and staying ahead of the latest trends, this role is for you!

As a Creative Marketing Manager at Paired, you will play a key role in supporting our marketing team’s efforts to drive paid user acquisition. You’ll work closely with the Performance and Creative Marketing teams to help produce high-quality, performance-driven creatives and supercharge our acquisition efforts across channels such as Facebook, TikTok, YouTube, Influencers and Content Marketing. Your responsibilities will include conducting competitor research, analysing and adapting social media trends, developing creative briefs that are optimised for different channels and tailored to meet customer needs, and ensuring the production process runs efficiently.

This is a unique opportunity to bring a product loved by millions of couples to the mainstream. 

What Your Role Encompasses

• Analyse target audience, social medias, and competitors to identify trends and actionable insights for creative strategies, and messaging tactics
• Develop creative briefs for motion, UGC, and static concepts
• Write ad copies and hooks using engaging buzzwords that resonate with the target audience
• Analyse creative tests’ results to refine the strategies and document findings, supporting a test-and-learn approach
• Collaborate with internal content and marketing teams to leverage successful app features and campaign insights in our creative strategy across regions and channels 
• Support scouting UGC creators for Paid and Brand purposes
• Identify and implement innovative tools and methods to optimise the effectiveness of the creative process 

• 2-4 years of experience in a creative marketing role or similar within a B2C fast-growing company or agency
• Solid understanding of paid user acquisition principles and KPIs
• In depth-knowledge of the steps required in creative development processes 
• Track records of finding creative successes for paid acquisition campaigns
• A creative mind that can devise unique conceptual ideas to pitch our product
• Experience writing ads’ copies that can address various target audiences
• Skilled in leveraging both qualitative and quantitative data to inform and refine creative concepts
• Good understanding and experience with Tiktok, Facebook, Youtube
• Research skills, and ability to spot and adapt trends to inform creative directions
• A valid EU or UK passport or working permit (no sponsorship requirements)

Nice to have:

• Experience within subscription based app business
• Experience in Video and UGC Content Creation
• Deep understanding of U.S. consumer behaviour, communication styles, and digital trends

• Yearly salary between £53-58k (role is available in other markets, the salary will be slightly adjusted to the cost of living in your country)
• Fully remote work setup from any EU country or the UK within ±1 hour of London time
• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locations
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship

Hiring process

1. Application review (qualifications, experience, and motivation)
2. Initial call with Karina (a future peer of yours) or Jess (your future team lead) to talk about your background and the role
3. Task - We’ll send you a task to complete at home to assess your practical skills
4. Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis

Diversity & Inclusion at Paired

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
• We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it