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Digital Marketing Coordinator

Encore Solutions
Full-time
On-site
New York, New York, United States

Weโ€™re seeking a talented and detail-oriented Digital Marketing Coordinator to join our team and help drive our digital marketing efforts to the next level.

Role Overview:
As a Digital Marketing Coordinator, you will be responsible for supporting and executing digital marketing campaigns across multiple channels. From social media and email marketing to SEO, SEM, and paid media, youโ€™ll assist in creating, managing, and optimizing digital campaigns to increase brand visibility, engagement, and conversions.

Key Responsibilities:

  • Assist in the development and execution of digital marketing strategies across platforms including social media, email, PPC, SEO, and website content.
  • Manage day-to-day operations of digital marketing campaigns, ensuring timely execution and adherence to budgets.
  • Create and schedule social media posts, monitor engagement, and optimize strategies to drive growth.
  • Support email marketing campaigns, including segmentation, content creation, and performance analysis.
  • Analyze data from campaigns using tools like Google Analytics, social media insights, and other tracking software to report on performance and provide recommendations for improvement.
  • Assist with SEO and content optimization to improve organic search rankings and visibility.
  • Collaborate with creative teams to produce engaging visuals and assets for campaigns.
  • Stay up to date with digital marketing trends, tools, and best practices.

Qualifications:

  • Bachelorโ€™s degree in Marketing, Communications, Business, or related field.
  • 2+ years of experience in digital marketing or a similar role.
  • Strong knowledge of social media platforms and best practices.
  • Basic understanding of SEO, SEM, email marketing, and paid advertising strategies.
  • Excellent written and verbal communication skills.
  • Strong attention to detail, organization, and ability to multitask in a fast-paced environment.
  • Creative and analytical mindset with a willingness to learn and grow in the digital marketing space.

Benefits:

  • Competitive salary with performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Paid time off (PTO) and paid holidays.
  • Opportunities for career growth and professional development.
  • Collaborative and dynamic team environment.