Digital Marketing Manager - Paid Social

Internal use only - Grade F

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

We are expanding our Digital Marketing Team to help maximise the profitable acquisition of new customers and generation of sales from existing customers across Paid Social platforms. We are recruiting for a Digital Marketing Manager who will be responsible for the ownership of campaigns in social platforms and is accountable for the day-to-day management of efficient media spend and generation of new customers. It’s a fast paced, exciting role and a great opportunity to make a difference to our customers and to our business.  

Key responsibilities:  

• Campaign leadership – plan, execute and optimise campaigns on Meta, Pinterest, TikTok and YouTube platforms across all levels of the funnel 

• Budgeting optimisation - oversee and allocate paid social budgets across platforms and campaigns ensuring KPIs such as ROI is met 

• Stake holder management - act as a main point of contact in the business for paid social and be a voice of the team though collaboration with internal teams and external partners  

• Ability to translate and explain platform and internal data to report the performance of activity effectively to a range of different stakeholders 

• Identify test and learn opportunities to improve performance and advance the paid social strategy and put these into effect 

• Line management responsibility – Digital Marketing Manager will report into the Digital Marketing Lead for Paid Social and would be support by team of Executives.  

• Keeping up to date on industry and platform trends and changes.  

• 3-5 years marketing experience with an understanding of paid social ecosystems  

• Hands on experience of managing Paid Social campaigns  

• Experience of managing and developing a direct report 

• Experience of both direct response activity utilising feeds and branding activity 

• Analytical skills and good level of understanding of Excel  

• Understanding of digital marketing measurement tools – GA4, MMM, MTA 

• Excellent communication and organisational skills  

• Proactive and enthusiastic  

• Ability to work under pressure to tight deadlines  

• Must have high attention to detail e.g. proofreading, spelling, grammar  

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews
• £1,000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you may be required to undertake a credit, CIFAS and DBS check.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st stage - An informal 45-minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage – A one-hour formal task based interview where you can expect both competency and technical questions.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.