Director, Marketing (American Crew)

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Purpose Statement: 

The Director will lead the brand’s marketing strategy and ensure delivery through effective marketing campaigns, innovation strategy and best-in-class execution.  Full responsibility for several brands or a Global Market Development Center, actively managing local marketing team(s).

Core Responsibilities:

Communication

• Increases market share by developing and driving execution of annual marketing plans
• Oversees development of brand communications and ensures execution across all platforms (multi-media, marketing/sales materials, digital, trade shows, education, photo shoots and promotions)
• Provides strategic leadership to outside Marketing/PR agencies
• Leads the development of effective channel strategies, working closely with Sales management, identifying business building opportunities
• Approves new product launch plans and programs (Global and/or Domestic)
• Establishes & maintains relationships with Global Marketing partners, community members, and industry influencers
• Supervises, retains and motivates marketing staff
  • Conducts annual/semi- annual reviews
  • Provides skill and career development mentorship
  • Builds a positive team atmosphere
• Leads intercompany collaboration and project management
  • Establishes communication flow with internal and external customers
• Market Development Center- provides concept direction and approves all brand positioning and messaging
• Leads the forecasting process of new launches and promotions, working closely with Sales management
• Provide market insight and product lifecycle information in the forecast alignment meetings

Analysis

• Bears full P&L and budget responsibility to achieve target financials
• Ensures forecast accuracy and inventory level targets are met
• Oversees brand promotional calendar and KPI reviews
• Approves brand price strategy
• Oversees category and competitive analysis and insights

Project Management

• Leads program/new product launch kick off meetings with cross functional teams and ensures successful collaboration of brand initiatives
• Approves tracking/start documents and ensures integrity of product master data
• Approves qualification plan for new product/program rollout
• Conducts consumer/Professional research as needed

Knowledge, Skills and Abilities:

• Demonstrates excellence in communication, analytical and project management
• Expert level knowledge of marketing principles, practices and procedures
• Mastery level knowledge in market research and segmentation
• Excellent presentation and selling skills using and preparing slides via PowerPoint
• Solid understanding of the selling process and sensitivity to the challenges of salon distribution and small business owners
• Ability to lead and manage Marketing team

Education & Experience Requirements: 

• 8+ years Marketing experience
• Proven leadership experience managing a product or category
• MBA preferred

Work Environment: Work is performed primarily in an office environment with approximately 15-20% travel to customer locations, sales meetings, shows and other market research venues as required.

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The base pay range for this position in New York City is $150,000 and $185,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location.  Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits.  Employees are covered by the company-paid basic life insurance policy.  Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.  Employees are also able to enroll in our 401k Retirement Savings Plan. 

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 4 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

This role is eligible for an annual bonus based on company performance.