Director of Digital Marketing

About Alan Meds:
Alan Meds is on a mission to revolutionize healthcare accessibility and affordability. As we aim to triple our customer acquisition in 2025, we're seeking a talented and driven Director of Digital Marketing to lead our growth marketing programs. If you’re passionate about data-driven marketing, creative strategy, and scaling impactful campaigns, this is your chance to make a significant impact.

Role Summary:
As the Director of Digital Marketing, you will report to the Head of Growth and play a pivotal role in shaping our growth strategy. You’ll oversee the performance of key digital channels, optimize promotional campaigns, and enhance brand positioning. This role requires a mix of strategic planning and hands-on execution, collaborating with cross-functional teams in Product, Finance, and Operations to meet company objectives.

What You’ll Do:

Growth Infrastructure:

• Own and deliver weekly channel-level performance reporting, providing insights into key drivers, highlighting key trends, inflection points, and recommendations for continued growth.
• Manage the promotional calendar, including campaign implementation and analytics.
• Refine brand messaging through RTBs (Reasons to Believe) and proof points to improve performance.

• Construct accurate forecasts based on budgets, company goals, and trending performance metrics, ensuring alignment with strategic objectives.
• Analyze performance drivers at a granular level, surfacing actionable insights to improve campaign performance regularly.
• Deeply understand the client journey and unique needs of all relevant Alan Health audiences to refine messaging and enhance customer experience.

Channel Management:

• Lead the performance of key digital marketing channels, including Meta, Google (search, shopping, YouTube), and more.
• Oversee both media buying and creative development to maximize ROI and align with brand guidelines.

What You Bring:

Must-Haves:

• 5-7+ years of experience in marketing teams within a direct-to-consumer (D2C) setting.
• Strong analytical skills with expertise in D2C marketing metrics, measurement, and attribution.
• A keen eye for creative strategy and the ability to guide partners in producing high-performing ads.
• Ability to balance strategic planning (goal setting, forecasting, financial planning) with campaign execution.

Should-Haves:

• Hands-on experience in managing performance at the channel level for 1+ digital marketing channels.
• Prior in-house experience at a growth-stage startup.

Nice-to-Haves:

• Experience in the healthcare industry.
• Background in conversion rate optimization (CRO).
• NYC-based.

Why Join Alan Meds?

• Be part of a fast-growing, mission-driven organization.
• Lead innovative marketing initiatives that drive tangible results.
• Collaborate with passionate and skilled cross-functional teams.

If you’re excited to own and scale impactful digital marketing strategies in a dynamic startup environment, we’d love to hear from you!

Compensation:
The base salary range for this position is $125,000-$160,000 annually.
We have a market-based compensation structure. The salary for this position may vary based on a candidate's experience, industry expertise, technical skills, and location.