Director of Marketing
MednetABOUT US
Our Company: We are a rare company that is profitable, growing over 100% annually and making a positive social impact. Our mission has attracted some of the smartest and most accomplished people in technology and medicine. You will be working with leaders who have advised fortune 500 CEOs, built and sold companies to Google, and designed medical school curriculums.
Our Story: We are a physician and engineer from Yale and MIT, respectively. We founded theMednet after our father, also a physician, was diagnosed with cancer and we realized how difficult it was to know what to do when the answers are not found in textbooks, guidelines, or papers, but rather trapped in the heads of experts. We created theMednet to document expert knowledge and give physicians everywhere access to that knowledge.
Our Mission: Help physicians access expert knowledge to improve patient outcomes. theMednet is the first ever platform that delivers large-scale peer-to-peer education to community physicians with actionable insights back to pharma in one single offering. TheMednet was started in 2014 and includes over 33,000 physicians in oncology, rheumatology, neurology, dermatology, and pulmonology, cardiology and nephrology with more coming soon. TheMednet was featured in Inc. Magazine as one of the companies changing the
future of medicine.
Our Culture: Our culture is shaped by our mission and values. Our values are: 1) Doctors First, 2) Have a Can-Do Attitude, 3) Take Ownership, and 4) Treat Each Other Right. Our first value is our most important- any decision we make must start by asking whether we are helping physicians make better decisions for their patients.
JOB DESCRIPTION
The Director of Marketing will be our first dedicated marketer and will play a pivotal role in shaping our brand, voice, and market presence. This role requires someone who is not only a strategic thinker but also a strong executor. You will be responsible for creating and delivering compelling brand messaging, writing engaging content, and driving demand generation initiatives. The ideal candidate has proven success in enterprise B2B marketing and startup environments and has experience working in top-tier consulting firms like Bain or McKinsey or has an MBA from a top tier school.
Key Responsibilities:
Strategic Leadership: Develop and implement go-to-market strategies to support brand growth, product awareness, and lead generation efforts, aligning closely with internal teams such as product, sales, and medical.
Messaging & Positioning: Own the development of key messaging for products and solutions, ensuring it resonates with our audience and reflects theMednet’s mission and brand.
Content Development: Oversee the creation of marketing content across various media types, including presentations, competitive analyses, sales materials, digital platforms (web, social, video), and event content.
Campaign Execution: Lead integrated marketing campaigns for products and services, collaborating with senior leadership, sales, medical, and external partners to ensure the timely delivery of all collateral.
Sales Enablement: Work closely with the sales team to ensure a seamless handoff of marketing materials, ensuring consistency and relevancy across sales channels.
Product & Market Insights: Collaborate with internal stakeholders to generate sales ideas, thought leadership, and insights that align with current market needs and trends.
Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Track expenditures and optimize spend across campaigns, ensuring alignment with business goals.
Project Oversight: Lead end-to-end execution of marketing initiatives, from hypothesis development to final delivery and performance tracking, maintaining high-quality standards across all deliverables.
Analytics & Optimization: Monitor and analyze market trends, assess competitive activity, and leverage data to optimize marketing strategies and improve performance.
Cross-Functional Collaboration: Act as the marketing liaison across the organization to maintain consistency in marketing content and meet urgent needs when they arise.
Qualifications:
Bachelor’s degree required; MBA strongly preferred.
10+ years of experience in marketing strategy and operations, preferably with some experience in Healthcare, Pharma, or Tech.
Demonstrated success in leading go-to-market strategies that drive measurable business outcomes.
Strong understanding of budget management, including the ability to allocate resources effectively, track marketing spend, and optimize costs to ensure maximum return on investment (ROI).
High emotional intelligence and the ability to communicate effectively with executive leadership, both verbally and in writing.
Proven project management experience with the ability to lead cross-functional initiatives independently.
Startup experience preferred.