About us:
Brightmeds is an innovative startup revolutionizing access to health and wellness solutions. Our mission is to enhance the well-being of our customers by offering a wide range of health products through a seamless digital experience. We leverage telehealth services and a direct-to-consumer approach to offer accessible, affordable, and personalized treatments. Our platform connects customers with licensed professionals for online consultations and prescription fulfillment. By combining cutting-edge technology with customer-centric care, Brightmeds is poised to disrupt traditional healthcare models and empower individuals in their wellness journey.
Position Summary:
Are you a marketing expert with a strong background in the Direct-to-Consumer, Subscription, Agency, or Ecommerce space? Are you looking for an opportunity to design and build a world-class marketing program from the ground up within a fast-growing Health-Tech Startup? We're seeking a dynamic and results-driven Director of Marketing to lead our marketing efforts and drive growth as we scale. This is a remote position, perfect for a self-starter who thrives in a fast-paced, ever-changing environment.
Key Responsibilities:
Strategy Development and Execution
Create and implement a comprehensive marketing strategy focusing on customer acquisition, retention, and ROI across Google, facebook and Bing.
Create and implement an email and text marketing strategy
Conduct market research and competitive analysis to identify growth opportunities and differentiation strategies.
Growth and Product Marketing
Drive growth marketing initiatives to significantly expand our customer base.
Develop and execute product marketing strategies to effectively promote Brightmeds.com services.
Utilize data to inform marketing strategies and articulate the impact of marketing actions.
Agency and Affiliate Management
Oversee relationships with multiple digital agencies, ensuring effective collaboration and delivery of creative assets.
Establish and manage affiliate partnerships to expand reach and increase customer acquisition.
Monitor agency and affiliate performance, optimizing partnerships to maximize ROI.
Creative Pipeline Management
Collaborate with digital agencies to deliver high-performing, compliant digital ads aligned with brand guidelines.
Develop and manage creative assets for paid media campaigns and conversion-focused content.
Data Analysis and Optimization
Utilize analytics to monitor campaign effectiveness and make data-driven decisions.
Conduct split testing and implement changes based on insights to improve performance.
Set and monitor KPIs to measure the effectiveness of marketing initiatives.
Budget Management
Manage the marketing budget effectively, aligning spend with performance goals and ROI targets.
Monitor expenditures and adjust strategies to maximize budget efficiency.
Cross-Functional Collaboration
Work closely with product, operations, and customer experience teams to align marketing initiatives with overall brand and user experience.
Foster a collaborative and innovative environment within the marketing team and across departments.
Compliance
Ensure all marketing activities adhere to healthcare and prescription medication regulations and compliance requirements.
Qualifications
7+ years of marketing experience, with at least 3 years in a leadership role
Proven track record in growth marketing and customer acquisition, particularly in direct-to-consumer campaigns
Proven experience driving results across multiple startup companies, successfully contributing to revenue growth in the $20-30+ million range through effective marketing strategies.
Strong analytical skills and experience with marketing analytics tools
Expertise in paid search, social media advertising, and performance marketing
Demonstrated success in developing and managing creative pipelines for digital ads
Experience working with external partners and managing vendor relationships
Managing a marketing budget of a minimum of $250k per month
Demonstrated ability to work effectively in a remote environment
Experience in health-tech, telemedicine, or related industries is strongly preferred
Knowledge of telemedicine regulations is a plus
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
What We Offer:
Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
Flexible work schedule with remote working options.
Professional development opportunities.
A collaborative and inclusive work environment.