Nasdaq seeks a Director of Marketing to develop and implement Growth and Product marketing strategies for our Data business. Reporting to the Head of Data & Index Marketing, this player-coach role collaborates closely with Product and Sales, to bring new products to market and develop integrated marketing strategies proven to drive growth.
With marketing expertise and competitive insight, you'll set strategy and lead implementation of day-to-day marketing for Nasdaq’s industry-leading Data products throughout the buyer's journey, ensuring it resonates with buyers and supports marketing and sales success. You will also serve as both player and coach to product and growth marketing specialists, helping to set priorities/objectives and manage their performance. Attention to detail and clear communication of value propositions are essential.
You'll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns. This includes working with our Manila-based Campaign Design & Implementation team to deploy marketing and launch strategies you develop. Collaboration with product managers and sales teams is also vital, requiring strong diplomatic skills to balance priorities effectively and to help ensure successful launches and promotions of new and enhanced products.
Primary Responsibilities:
- Marketing Excellence: Become and expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams on proposed strategies and tactics and align with key stakeholders.
- Messaging & Positioning: Collaborate with the Product teams to develop compelling, differentiated product messaging and positioning throughout the buyer’s journey. You are confident working alongside product and sales teams to take information on sophisticated products and translate it to market-ready, impactful messaging for key personas.
- Buyer Personas: Lead development and education of internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs.
- Go-To-Market Marketing Orchestration: Closely collaborate with cross-functional teams to power compelling, high-performing marketing campaigns that contribute to increased sales pipeline and customer acquisition and deepening.
- Marketing & Sales Enablement: Collaborate with brand, agency and SME partners to create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (digital experiences, emails, videos, fact sheets, etc.).
- Strategic Partnerships: Manage marketing-centric partnerships and relationships with key industry and technology organizations.
- Stakeholder Management: Influence, persuade and collaborate with a variety of stakeholders - C-level, sales, marketing, product, GTM, etc. Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.
- Project Management: Lead and report out on key projects and initiatives within the Marketing organization. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.
- Leadership & Talent Management: lead a small team of product, growth and co-marketers to motivate, challenge and develop talent and maximize resource leverage across the team.
Employee Qualities:
- View challenges as opportunities and focus on a solution-oriented approach to work on a daily basis.
- Seek out opportunities to improve processes and initiatives.
- Contribute to a positive work environment and act with integrity and respect for all team members.
- Demonstrate strong collaboration skills to bring partners along, particularly for new approaches/ideas.
- Establish effective routines with both the team and individuals within the team. Encourage individual growth within the team through ownership of projects that empower team members to succeed.
- Determine measures of success (KPIs) and set strategic guidance for roles and responsibilities, understanding roles and responsibilities will be different for manager versus employee. Hold regular touchpoints to track performance against these KPIs.
- Have 8-10 years B2B/SaaS product marketing experience and proven success in launching new. products and/or
new GTM product promotion. - Financial services/Fintech product and growth marketing experience preferred.
- Excellent writing skills for creating content/collateral (including fact sheets, case studies, etc.).
- Experience with persona-based marketing and audience-centric content generation.
- Successful track record of working in a collaborative, cross-functional team.
- Creativity with out-of-the box thinking and an interest in trying and learning new things.
- Self-directed, resourceful, and accountable with a positive “can do” attitude.
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
What We Offer
We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.
The base pay range for this role is $120,800 - $201,300. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.
Nasdaq’s programs and rewards are intended to allow our employees to:
- Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
- Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
- Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
- Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
- Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities
For more information, visit Nasdaq Benefits & Rewards Career page.