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Director of SEO

iPullRank
Full-time
On-site
New York New York United States

iPullRank is a ten-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We’re not here to follow trends—we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don’t just compete but dominate.

Our Values: PROUD
At iPullRank, we live by our values:

  • Proactive: We don’t wait for problems—we solve them.
  • Reliable: When we commit, we deliver.
  • Outstanding: We aim for extraordinary, every time.
  • Useful: Everything we do has purpose and impact.
  • Dedicated: Your goals are our mission.

These principles shape every decision, every campaign, and every success story.

What We Do
We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it’s cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we’re the partner brands trust to stay ahead.

Why Join Us?
At iPullRank, we’re more than an agency—we’re a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you’re encouraged to grow, take ownership, and make a real impact. We’re small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas.

We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you’re not just filling a role—you’re shaping your career and redefining what’s possible in marketing.

If you’re ready to take on meaningful work with a team that challenges and inspires, we’d love to hear from you.

Position Description 

iPullRank is looking for an SEO Director to join our team and help with site auditing, keyword research, competitive analysis, link building, content marketing and client reporting. This SEO Director is a master of all things Google, with an interest in learning more about how Organic Search plays with the rest of the marketing mix. The client-facing role works directly with Client teams to deliver best-in-class SEO that drives results. This person will lead SEO efforts and collaborate extensively with Mike King to actively contribute to SEO research to develop new strategies and with the SEO community. The SEO Director will manage the SEO team of Engineers and Analysts. Salary range: $135-155K

What You’ll Do:

  • Proactively identify on-page SEO opportunities
  • Perform comprehensive Site Audits
  • Perform in-depth log file analysis
  • Improve conversion of Organic Search traffic
  • Own performance monitoring reports and KPIs
  • Work with Content Strategy to determine keyword content opportunities for client sites
  • Work with Research Analysts to perform Persona-Driven Keyword Research
  • Perform competitive analysis to identify actionable insights
  • Present deliverables and results to clients
  • Work with Development and Content Creation teams to implement SEO processes
  • Train and manage a team of SEO Engineers and Analysts
  • Contribute to iPullRank inbound marketing efforts and other forms of though leadership

Must-Haves for This Position:

  • Minimum 5 years of search engine optimization experience
  • Possess thorough, up-to-date knowledge of search engine ranking factors and maintains current SEO practices
  • Previous client-facing experience
  • Proficiency with HTML, CSS required
  • Working knowledge of JavaScript and relevant frameworks such as React and Angular
  • Proficiency with Analytics packages and Google Search Console
  • Familiar with industry-standard SEO software
  • Highly proficient in Microsoft Office applications: Excel and PowerPoint
  • Strong analytical mindset and skills, excellent problem-solving skills
  • Exceptionally clear oral and written communication skills
  • High level of initiative and works well in a team environment
  • Prior team management experience

Skills of Interest:

  • Relational Database skills such as MySQL
  • Backend programming language such as Python or PHP
  • Experience working in an agency environment
  • Experience with Paid Search

  • Competitive salaries commensurate with experience
  • 100% Medical, Dental, and Vision insurance
  • 3 weeks of vacation
  • Paid sick days and holidays