Email Marketing Specialist

Our Company

IBISWorld is a global leader in industry market research with a loyal following of the world’s elite businesses. How did we come to be a global leader? It’s all about our people…and we are looking to add even more talented people to our growing marketing team.

IBISWorld is a place where we love coming to work every day, but also offers flexible, hybrid working arrangements because we know work life balance is important to your success. Do you want an environment where decisions are made together? Are you looking to play an integral role to the strategic growth of a company? Are you wanting to take the next step in building something bigger where you can influence strategic company outcomes from the bottom up?

At IBISWorld, our people are our most important asset. Our offices are filled with professionals who work hard for our clients, and love to have fun. We promote a supportive and collaborative environment where management is invested in your development and growth. Be part of a marketing team that can influence the way we think about our clients, products, and business growth.

The Role:

The Email Marketing Specialist will drive our email marketing efforts to minimize any friction along the prospect and buyer journey to help maximize revenue. This role will be responsible for the execution of email marketing automation as part of IBISWorld’s global Marketing and Customer Experience strategy. Your goal will be to develop and coordinate a global email marketing strategy and facilitating integrated marketing communications, while ensuring email marketing best practices are upheld. The Email Marketing Specialist’s role sits on our Go-to-Market team and is responsible for collaborating with marketing, customer experience, and product teams, to meet business objectives.

Key Duties:

• Campaign set-up, testing, tagging, accessibility, scheduling, and deployment. You will work with internal teams for key email elements such as imagery, landing pages, content, and data to develop and execute integrated email campaigns that directly support business objectives; ensure creative and messaging is correct and agnostic across all channels.
• Champion continuous advancement of our email marketing capabilities and work with international teams to effectively communicate these tactics.

·       Work with internal teams to build and maintain database segments. Execute audience segmentation strategies and perform content/offer testing to optimize email campaigns.

• Implement, manage and optimize relevant triggered and automated campaign journeys. Design campaigns that are aligned to customer segments, and ensures email content is aligned to appropriate stages in the buyer’s journey.
• Manage end-to-end email and push notification campaigns, including planning, coordinating, segmenting, targeting, set-up, QA, testing, reporting and automated customer journeys optimization.
• Build and publish digital forms, including demo request, gated download, and survey forms.
• Conduct A/B testing to optimize email performance against key KPIs.

Performance Expectations:

• Develop and execute ad-hoc campaigns and automated nurture sequences to support online lead generation and product launches to meet business revenue goals and growth targets.
• Measure and report performance of all email marketing campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Track and analyses campaign results, communicate findings with internal teams and action key findings.
• Maintain and grow client email data lists within Pardot/Marketing Cloud Account Engagement and Salesforce
• Maintain and improve email reputation by implementing best practices, monitoring sender reputation and troubleshooting issues to maximize inbox placement and engagement.

As the successful candidate, you will have:

·       2+ years of email build/execution/QA experience using Pardot (preferred), or similar email development/marketing automation tools

·       2+ years Salesforce Reporting or similar CRM reporting tools experience

·       Confidence with editing HTML and demonstrated ability to learn technical systems and in-house tools rapidly

·       Experience using project management tools

·       Experience with Excel to manipulate and analyze data

·       A creative flair and excellent copywriting skills highly regarded

·       Strong understanding of the customer journey and a passion for using customer insights to inform email strategy

·       Experience analyzing and working with data from Google Analytics or similar tools to surface actionable insights from user behavior through digital interactions

·       A data-driven growth mindset and the ability to think strategically

·       Excellent attention to detail, organization, and project management skills

·       Self-starter with ability to work effectively with geographically dispersed and remote teams

·       Strong interpersonal skills, time management and attention to detail

This role would suit candidates with an undergraduate degree and previous experience in a similar role developing an email marketing strategy.

You will be rewarded with a competitive salary, work from home flexibility as well as a great working environment.

Salary Range: $70,000-$75,000