We’re looking for an experienced and creative Email Marketing Specialist to join our growing marketing team and help us drive engagement through dynamic email campaigns that resonate with our customers
As an Email Marketing Specialist, you will be responsible for developing, executing, and optimizing our email marketing campaigns. You’ll work closely with the marketing, design, and content teams to create email experiences that delight our audience, build relationships, and ultimately drive conversions. From strategy to execution, you’ll own the end-to-end email process and have a direct impact on the growth of our business.
Responsibilities:
- Email Campaign Strategy: Plan and execute targeted email marketing campaigns, including newsletters, promotional offers, product updates, and drip sequences.
- Content Creation: Collaborate with content and design teams to create compelling and visually appealing email content that aligns with our brand voice and objectives.
- Segmentation & Personalization: Use segmentation strategies to deliver personalized, relevant content to different audience segments and maximize engagement.
- Performance Tracking & Analysis: Monitor key email performance metrics (open rates, click-through rates, conversion rates, etc.) and leverage data to optimize campaigns and improve results.
- A/B Testing & Optimization: Conduct A/B testing on subject lines, CTAs, copy, and design to continually refine and improve email campaign effectiveness.
- Automation & Workflows: Build and manage automated email sequences to nurture leads, drive conversions, and retain customers.
- Compliance & Best Practices: Ensure all email campaigns comply with industry regulations (like GDPR, CAN-SPAM) and follow email marketing best practices.
Qualifications:
- 2+ years of experience in email marketing or digital marketing.
- Strong proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud, etc.).
- Experience with segmentation, personalization, and automation tools.
- Solid understanding of email marketing metrics and the ability to analyze performance and generate actionable insights.
- Excellent copywriting and editing skills with attention to detail.
- Ability to collaborate across teams and manage multiple projects simultaneously.
- Strong knowledge of HTML/CSS for email customization is a plus (but not required).
Why Join Us?
- Collaborative Environment: Work in a creative, innovative team where your ideas are encouraged and valued.
- Growth Opportunities: Take your career to the next level with opportunities to lead and shape our email marketing strategy.
- Competitive Compensation & Benefits: We offer a competitive salary, health benefits, generous PTO, and more.
How to Apply:
If you're ready to take your email marketing expertise to the next level, we want to hear from you!