FundGuard is a global FinTech firm with offices in Boston, London, Tel Aviv, NYC and Toronto. Our primary customers are global custody banks, asset servicers and institutional asset managers. We are driving the future of AI-driven investment accounting SaaS! In fact, we were recently named to CB Insights’ List of the 100 Most Innovative Fintech Startups.
As the EMEA Marketing Manager, you will be responsible for managing and executing end-to-end marketing strategies across digital, traditional, and event channels. You’ll play a key role in driving brand awareness, lead generation, partner engagement and customer advocacy throughout the EMEA region. Working closely with the Global Marketing Director and EMEA sales team, you will help localize global campaigns, ensuring they resonate with regional audiences while maintaining consistency with the overall brand strategy. This role will be pivotal in driving our marketing strategies, with a strong emphasis on demand generation and event marketing.
Key Responsibilities:
· Collaborate with the EMEA sales team and external agencies to develop and execute comprehensive regional marketing strategies for the EMEA market
· Support global marketing initiatives and ensure local alignment
· Plan, execute, and oversee regional events; including conferences, roundtables and webinars (some travel required)
· Help drive global and local lead generation initiatives, including paid/earned media, social media, email campaigns, and partnerships.
· Help tailor global brand messaging to suit targeted EMEA audiences
· Support the creation of optimized regional content (blog posts, case studies, white papers, social media posts, podcasts, videos)
· Utilize data analytics tools (Google Analytics, HubSpot, etc.) to measure, analyze and report on campaign performance
· Help develop and manage local partner relationships and drive cross-industry collaboration
· Provide actionable insights to the sales team
· Work closely with marketing director, sales, product, and customer success teams to ensure marketing efforts align with business objectives
· Help manage the regional marketing budget, ensuring optimal allocation across all marketing channels
· Lead projects with clear timelines, milestones, and deliverables
· 8+ years of full-stack marketing experience across digital and traditional channels; including content marketing, demand generation, sales enablement and event marketing
· Bachelor’s degree or equivalent in Marketing, Business, Communications, or a related field
· Deep understanding of digital marketing channels (SEO, SEM, email, social media, PPC)
· Experience in content marketing, copywriting, and localization for regional markets
· Strong experience with marketing automation platforms (HubSpot, Marketo, Salesforce)
· Proven success in event marketing, from planning and logistics to execution and post-event analysis
· Data analytics skills (Google Analytics, HubSpot, etc.) and proficiency in turning data into actionable insights
· Experience with CRM systems and lead management
· Ability to manage multiple campaigns and events simultaneously
Preferred Requirements:
· Experience working in enterprise or start-up FinTech/SaaS/Data and/or Financial Services
· Strong written and verbal communication skills
· Strong organizational skills
· Experience working with cross-functional and global teams
· Ability to develop region-specific campaigns while aligning with global strategies
· Proven track record of leading marketing initiatives in a fast-paced environment
About FundGuard:
FundGuard is the new generation investment accounting utility for asset managers and their service providers. Our cloud-native, AI-powered operating system and technology platform are transforming investment operations to enable reduced fees and the ability to offer new and innovative products, including crypto-asset services while scaling for the future.
The company is led by an experienced team with successful exits and has raised more than $150 million, backed by strategic partners including Citi and State Street, and investment firms Blumberg Capital, Key1 Capital, LionBird Ventures, and Team8 among others.
We offer an exciting work opportunity where you’ll develop one of the more robust enterprise applications with deep financial engines while using cutting-edge cloud technologies.
Explore exciting career opportunities at fundguard.com/careers and follow us on LinkedIn: linkedin.com/fundguard.