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Snowflake Inc. is looking for a Field Marketing Manager focused on the Financial Services Industry, based in New York, Atlanta or Chicago. As a Field Marketing Manager, you are responsible for supporting the Financial Services Industry sales team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with Snowflake’s sales leaders, sales development, product management, channel partners and campaign marketing teams to plan and execute compelling activities.
In addition, you must successfully collaborate with our industry go-to-market team to prioritize industry-specific campaigns, as well as manage numerous projects simultaneously, in a fast paced, dynamic environment. The ideal candidate is a proactive self-starter with a strong curiosity and eagerness to learn and explore. You'll collaborate with key stakeholders to create event agendas and schedules, ensuring they align with product roadmaps, business priorities, and Snowflake’s broader vision. You'll also partner closely with our North America field team to lead innovative account-based marketing initiatives that drive opportunities to close.
Identify NoAM Financial Services Industry market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams
Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets. Manage regional budgets, SFDC campaigns, and lead processes to meet operational targets and SLAs
Own & drive execution within budget, logistics, timelines & vendor management
Research, plan and maintain the financial services field marketing calendar of events including 3rd party industry conferences, Snowflake-driven physical event series, account-specific events, webinars and regional hospitality field events
Manage logistics, execution, and communication of all planned events; event themes, work with outside vendors and Snowflake stakeholders, oversee fulfillment/inventory levels, manage events’ sales staffing
Collaborate with the alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
Maintain direct alignment with sales team in terms of all pre and post event communication and planning, marketing-driven campaigns, and event promotion strategy
Manage internal field and events communication between sales and marketing
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
4+ years of experience in marketing ideally within a B2B environment
Bachelor’s Degree in Marketing, Communications, or related field
Eagerness to learn about the Financial Services Industry and the challenges within the industry
Experience in CRM tools such as, Marketo, Salesforce, wordpress as well as other office productivity and collaboration tools
Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
Proven success in managing field marketing programs and relationships with large enterprise sales organizations
Experience building and delivering field marketing campaigns, events, executive and key account programs and joint partner activity
Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 and 1:many campaigns
Excellent verbal, written, and interpersonal skills
Data-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performance
Hands-on execution ability with effective project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and detail-driven
Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, solution-oriented, approachable, and a "can-do" attitude
Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
Able to work independently and dedicate a minimum of 40 hours/week
Must be legally authorized to work in the United States without restriction
Willing to submit to a background investigation, including verification of your employment and criminal history
Ability to travel up to 40%
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?