First Marketer
PrivePrive is on a mission to change how the world buys while helping your favorite eCommerce and DTC brands unlock and optimize their revenue. Our flagship product helps brands sell on a subscription basis (subscribe & save, subscription box, prepayment, gift subscriptions, memberships, etc). We are rapidly growing as we are disrupting a market with a multi-billion dollar incumbent while also unlocking recurring revenue for businesses that never thought they could leverage subscriptions. We are a Seed stage company backed by top Silicon Valley VCs.
First Marketer at Prive is an opportunity to be in a leadership role as we aggressively invest in scaling our GTM efforts. Revenue has to-date been outbound-sales driven, but what is exciting is that our recent inbound has yielded customers with 6-digit ACVs due to social media and word of mouth. We are now deeply prioritizing and investing in growing our marketing org to make the most out of ample low-hanging fruit.
What’s exciting about the role:
Opportunity to be at the ground floor of our Marketing org pre-series A
Opportunity to market a product with a rapidly growing customer bae (PMF)
Strong referral and word of mouth motion
Strong cross-functional counterparts (you will work closely with Product, Sales, CS…)
Opportunity to own full marketing strategy in an fast-moving B2B2C market
Opportunity to manage growing team of marketers
Responsibilities
Marketing strategy: Set goals, plan, and prioritize across all areas of marketing.
Marketing team management: Manage growing marketing team (Contractors at Day 0, +3 FT marketers by Q1:23).
Execute on marketing plans: Do the work to support the team and our goals.
Cross-functional leader: Collaborate on strategy across the company, be the voice of the customer, provide the marketing perspective, and serve as the liaison between product and GTM functions.
Ability to build out the marketing function: We do not have all of our tools, processes, and workflows build out yet. You will need to help build this out, figure out what works, and test and scale.
Product Marketing: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
Growth Marketing: Launch, track, and optimize programs/campaigns across multiple channels to move prospects and customers down the funnel with a strong emphasis on socials (i.e Twitter).
Content Marketing: Own the content calendar and tell the story of our brand and company in order to engage prospects, customers, candidates, and partners.
Comms: Maintain relationships and communicate with press/media about the company, product, team, and brand.
Brand: Collaborate on the company story and vision with the founding team and make sure our communications add value to our audience and maintain a high quality bar.
Partnerships & Customer Marketing: Develop relationships with agency partners and customers that help us achieve goals
KPIs: Manage the marketing budget, ensure we are operating efficiently, and meeting metrics goals.
Qualifications
5+ years of experience in marketing, including at SaaS companies with a sales-supported/self-serve + enterprise sales motion.
Experience hiring marketers and managing them effectively.
Breadth in all areas of marketing, depth in product marketing and growth marketing.
High quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.
Scrappiness and experimentation mindset. You are comfortable rolling up your sleeves, since we are still an early stage company.
You know how to balance short-term goals and long-term goals.
You have recommendations for tools, contractors, etc to build out the foundation of a marketing team that can scale effectively.
Data oriented. You have a strong handle on collecting and analyzing data to make strategic decisions.
Motivated by our story and who we are building for