FS Communications Product Manager (12 month FTC)

Internal use only - Grade F

About us

We are The Very Group, and we’re here to help families on a budget get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love when they need them most.

About the team

A fantastic opportunity has arisen in the Financial Services Communications team to help promote our core FS credit products to our customers. This is an exciting time to join the team, with the recent launch of Configuration Centre and the development of our new FS product, Instalment Plans, launching next year.

About the role

You will be responsible for the planning, creation, deployment and reporting of key Credit to Account (CTA) and Configuration Centre communications.

• This role manages the development, communication, execution and performance of a range of financial product promotions and communications, including leveraging our new Configuration Centre capabilities.
• This role manages the development, communication, execution and performance of a range of financial product promotions and communications, including leveraging our new Configuration Centre capabilities.
• You will work closely with categories / trading / FS marketing to develop and implement activity that supports category trading objectives by making the most of our FS proposition. This includes supporting the development and delivery of CTA campaigns and the delivery of identified Configuration Centre tests.
• This role is responsible for identifying areas of campaign optimisation, both on and offsite to improve category performance.
• Innovation is a key part of this role and requires regular review of FS products in relation to category performance. You will support the development of test plans to drive business cases, alongside the delivery of the roll out and execution of defined activities using a number of marketing disciplines.

Scope of Role:

• Support hiring Manager in successful co-ordination and delivery of tactical and strategic plans to drive FS income as well as contribution to Group profitability.
• Delivery of CTA campaigns across categories, working with trading and FS colleagues, to deliver desired customer and commercial outcomes.
• Working in partnership with colleagues across FS and the wider business to better integrate our FS USP into trading activity either as part of BAU or as part of major retail events / product launches.
• Design and deliver tests to develop the utilisation of credit products, managing to agreed KPIs.
• Input and contribution to wider projects and initiatives that increase customer awareness, consideration, engagement, activation and conversion using planned activity implemented by other TVG teams.
• Work in collaboration with the Retail Campaign Team and other key stakeholders to deliver best in class FS marketing campaigns communicating results and outcomes along with future recommendations.
• Knowledge of current regulation and governance surrounding all FS Marketing activity is essential, ensuring all FS marketing activity has been through the full approval and sign off process before deployment.
• Working with colleagues across FS to improve own understanding of FS product offering to influence improved customer and commercial outcomes.

• Marketing experience, preferably within retail financial services or a consumer environment.
• A good understanding of the end-to-end marketing process across all marketing channels from the development of insight led campaign propositions to measurement against campaign, marketing and channel objectives.
• Strong direct marketing experience, including an enhanced view of digital communications and the online channel.
• Successful working within cross functional teams including providing direction for and building relationships with external suppliers and partners.
• Excellent verbal and written communication skills, with the capability to present concepts and ideas to multiple stakeholders at varying levels within the business.
• An understanding of the impact of risk and FS governance required for the appropriate development and delivery of marketing communications and initiatives (e.g. Consumer Duty, responsible lending, FCA requirements, Advertising Standards Authority etc).

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage – A one-hour formal interview where you can expect both competency and technical questions.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.