Growth Manager (Retention & Engagement)

About Vinterior

Vinterior is the UK’s leading marketplace for premium pre-owned furniture, offering a sustainable alternative to brand-new.

Since 2016, we’ve built Europe’s largest collection of pre-loved pieces, spanning 25 styles and 100 categories, driving a circular economy for furniture. With 14,000 sellers and 400,000+ unique items, Vinterior is the #1 destination for preloved furniture and homeware in the UK.

Backed by top investors like Seedcamp, Venrex, Active Partners, and Channel 4 Ventures, we’ve raised £16 million to date. This funding will fuel our expansion as we aim to become Europe’s leading pre-owned furniture platform within three years.

About the role

Salary: £45,000–£55,000 per annum with potential for equity (based on experience)

As our Growth Manager (Retention & Engagement), you will be instrumental in shaping the customer journey, owning CRM and lifecycle marketing strategies, and driving activation and retention initiatives. In this dynamic role, you’ll work across marketing, product, and external resources to deliver exceptional experiences that turn first-time buyers into loyal advocates.

This role is ideal for a self-starter who thrives on taking ownership of retention and lifecycle marketing. Being the most senior growth hire, you’ll be empowered to build and execute retention strategies from the ground up. Reporting directly to the CEO, you’ll collaborate cross-functionally and work with external partners to implement impactful initiatives.

Key Responsibilities

Retention Strategy

• Design and own Vinterior’s customer retention strategy, aligning with company-wide goals for repeat purchases and LTV.
• Identify gaps in the customer journey and implement solutions to increase retention and loyalty.

CRM & Lifecycle Marketing

• Develop, execute, and optimise CRM campaigns (email, SMS, push notifications) for both buyers & sellers (B2C & B2B) using tools like Ometria and Attentive
• Build data-driven lifecycle marketing programs to nurture customers & sellers through onboarding, activation, and repeat purchase phases.
• Analyse campaign performance and adjust strategies to maximise ROI.
• Manage relationships with CRM suppliers to improve buyer & seller engagement.

Customer Insights & Segmentation

• Use data to segment users by behaviour, lifecycle stage, and preferences.
• Implement customer surveys or interviews to gather qualitative insights and refine ICPs.

Cross-Functional Collaboration

• Work closely with the Product team to improve features and flows that impact activation and retention (e.g., checkout process, wishlist functionality, product recommendations).
• Collaborate with the Brand team and external marketing agencies or freelancers to support campaign execution.

Loyalty, Advocacy & Promotions Programs

• Develop and test loyalty programs or incentives to drive repeat purchases.
• Create referral programs to encourage word-of-mouth growth from loyal customers.
• Own the promotional and discount code strategy, ensuring it aligns with customer retention goals and drives meaningful engagement. This includes planning, executing, and tracking the effectiveness of promotions.

• Experience: 4-6 years in retention, lifecycle marketing, or CRM roles, ideally in e-commerce or marketplaces.
• Ownership Mentality: Thrives in an autonomous role with the ability to build strategies and execute hands-on.
• Technical Skills: Proficiency in CRM tools (e.g., Ometria, Klaviyo, HubSpot) and analytics platforms (e.g., GA, Looker, Amplitude).
• Data-Driven: Comfortable with metrics like churn rates, AOV, and LTV to guide decision-making.
• Creative & Strategic: Ability to blend creativity with data to design engaging customer experiences.
• Collaborative: Strong communicator who can work across teams and with external partners.
• Mission Driven: Passionate about Vinterior’s mission to promote sustainability and characterful furniture.

Why join us?

Work directly with the leadership team of a high-growth, mission-driven startup.

Be a part of something impactful: championing sustainability and shaping the future of furniture resale

Grow with us: This role offers unmatched learning opportunities in a fast-paced environment, with hands-on exposure to all areas of business. You’ll have access to mentorship from experienced executives and the opportunity to shape your role as the company grows.

Inclusive culture: We welcome diverse perspectives and celebrate the uniqueness of our team members

Our company values:

Our interview process looks for people who share our company values.

If these principles resonate with you and describe the kinds of people you would like to work with, then you are likely to enjoy and thrive in the working culture at Vinterior

Our commitment to diversity, equity, and inclusion

At Vinterior, we believe that diversity is our strength. We encourage applications from individuals of all backgrounds and are committed to providing a fair and inclusive hiring process. If you don’t meet every requirement but are passionate about our mission, we encourage you to apply. Let us know if you need any adjustments during the application process to support your application.

Ready to apply?

Interested in helping us shape the future of furniture? Apply now by submitting your CV and a short cover letter outlining why you’re excited about this role and what you can bring to Vinterior.

No recruitment consultants please. Visa Sponsorship not available.

Our Hiring Process

Initial Screening – Begin with a conversation with our CoS to discuss your experience and ensure alignment with our team’s values and requirements.

P&E/Brand Team Meeting – Meet with a member of our Product & Brand teams to discuss how you would collaborate on CRM initiatives and discuss your approach to integrating brand voice and creative direction into retention strategies.

Case Study – Prepare and present a case study on retention and lifecycle marketing strategies. During this session, you will discuss your recommendations with our Fractional Head of Marketing and a member of the leadership team.

CEO & Founder Meeting – A one-on-one conversation with our CEO and Founder to discuss your vision for retention and how it aligns with our mission to promote sustainability and unique furniture.

We strive to move quickly and provide a seamless, engaging process that offers insight into the role and our culture.

Please note: We will review applications over the holiday period and start reaching out to candidates in the first week of January to schedule the initial screening.