Growth Manager (Web)

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. To date we have built iOS, Android and Apple watch apps that help people achieve their goals by coaching them through the full journey and syncing to their favourite fitness devices.

We’re growing extremely fast and in November 2023 closed a new £5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. We want to grow as fast as we can into the future and are looking for individuals who will help us get there. For more about our background and growth check out our Careers Page!

We’re now looking ahead to the future and the people who want to help us build and scale Runna. Our aim is to reach millions of subscribers in the next 5 years and be the go-to training platform for any runner. Now is a magical time to join, we're still small, and everyone makes a foundational difference.

What you'll be doing

Reporting to the Head of Growth, you’ll be focused on optimising web experiences to drive growth across key touchpoints. Your role will involve managing the Runna website, driving SEO efforts, and optimising web-to-app flows. Specifically, your responsibilities will include:

Runna Website

• Overseeing Runna Website: including maintaining existing pages, ideating, scoping, roadmap planning and prioritisation.
• Working closely with engineering and design teams to ensure high quality delivery against the roadmap.
• Conversion rate optimisation: constant & iterative multivariate testing using web experimentation tools like VWO and Statsig.
• Taking ownership of Runna’s landing page strategy for acquisition channels including performance marketing, partnerships & ambassadors.
• Managing web conversion tracking, including web-to-app flows, ensuring data visibility and informed decision-making across the team.

Web Acquisition Strategy

• Managing the web-to-app flow, ensuring a seamless transition and optimising for conversions.
• Collaborating with product and engineering teams and performance marketing team to implement improvements based on user data and campaign insights.

SEO Strategy

• Measuring and reporting on Runna’s SEO performance
• Implementing Runna’s SEO strategy
• Taking ownership of programmatic SEO efforts
• Staying on top of technical SEO performance and continuously looking for opportunities to maximise organic acquisition via web.

If you’re a data-driven problem-solver passionate about experimentation and optimisation, this role is for you!

We’re looking for someone that loves…

• Optimising: You thrive on improving performance and driving measurable results - be that through SEO or CRO.
• Experimenting: Running A/B tests excites you, from small tweaks to major redesigns, and you enjoy analysing the results.
• Collaborating & Communicating - you love working with multiple teams and stakeholders; and you’re just as comfortable collaborating with designers as you are developers.
• Conducting User Research - speaking to users to understand more about what makes them tick and how we can help them achieve their goals.

What experience we’re looking for

We care the most about you looking at the ‘We’re looking for someone that loves…’ section and thinking ‘Wow this role was made for me’. That said, we do need you to have 1.5+ years of proven experience in growth marketing and/or product management (web).

About you:

• You are data and results-driven. You love to test, learn, iterate and repeat. You’re motivated by seeing the quantifiable impact of the team’s work
• You’re a “doer”; not just a “thinker”. You’re hands on and want to roll up your sleeves / get stuck in
• You’re a problem-solver with a strategic mind
• You’re organised, efficient, and can execute at pace
• You (hopefully!) love running and you’re passionate about our mission to make running training effective, easy and enjoyable for everyone
• You’re ideally London based (or able to work in person 2+ days per week), but we’ll be open to remote for exceptional people
• Bonus points if:
• You know your way around WebFlow
• You have experience at a mobile app business
• You have previously been responsible for web acquisition journeys (e.g. web to web/ web to app)

Growth Team Interview process

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

Kick off! (Please apply right here on Workable)

Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process ❤️

Introductory chat with Miranda, Head of Growth (25 minutes video call)

Take Home Task & interview (50 minutes interview)

Office visit (in-person chat with founder(s) and rest of the team)

Once the process is finished, we promise to let you know our decision as soon as possible.

We offer a salary of £45,000 - £57,000 (depending on experience), plus substantial equity in the form of Runna stock options.

• Flexible working (we typically work 2-3 days in our office in Vauxhall)
• Salary reviews every 6 months or whenever we raise more investment
• 25 days of holiday plus bank holidays
• A workplace pension scheme
• A brand new Macbook, a running watch of your choice, and anything else you need to do your best work
• Private health insurance
• Enhanced family care policy (3 months fully paid leave when a new Runna joins the family, fertility support & other benefits)
• An hour slot each week (during work time) to do a Runna workout