Growth Marketing

What you’ll do

• As the first marketer at Bridge, you will be responsible for shaping all aspects of demand generation. Your key mission, in collaboration with sales, partnerships and product teams, is to expand awareness of bridge and grow the pipeline of developers building with Bridge. Your role will span from strategy to content generation, campaigns, events and developer relations to support outbound sales and engage developers to grow the inbound funnel.

Responsibilities

• Conduct research to deeply understand the developer persona across both startups and enterprise customers, establish key metrics and prioritize  channels and campaigns 

• Develop compelling and engaging content, e.g. guides, blogs, webinars, whitepapers, to support campaign objectives and engage target audience

• Develop and execute multi-channel demand generation campaigns including account based marketing, email marketing, channel partner activation, events, digital channels,  and earned media

• Design and execute email marketing experiments to test hypotheses, learn from results, and iterate on the approach

• Identify innovative new ways to reach and engage our developers

Qualifications

• 5+ years of marketing across product marketing, performance marketing, partnerships marketing or developer relations

• Full stack marketing experience across a variety of disciplines

• Preference for experience in high-growth early stage businesses, prior focus on enterprise GTM, and operating across multiple countries

• Organization and project management skills with the capacity to manage multiple complex projects simultaneously

• You are a natural storyteller able to crisply communicate technical solutions applied to real-world use cases that resonate with our developers