A modern wellness brand is looking for a talented Growth Marketing Lead. In this role, you’ll work closely with co-founders and agency partners to oversee brand and performance marketing, client acquisition, professional referral partnerships, influencer strategy, and social media. This is an exciting opportunity for someone energized by the unique demands of an early-stage company and eager to drive growth across both Studio and CPG e-commerce businesses.
If you’re ready to make a meaningful impact in a creative and ambitious environment, we’d love to hear from you!
What You'll Do
Customer Acquisition & Omnichannel Marketing
Drive efficient customer acquisition across paid (social, search, digital) and organic channels, focusing on retail traffic and CAC efficiency.
Lead paid social and digital ads, managing end-to-end campaigns, timelines, content, A/B testing, and media-buying for maximum ROI.
Develop and optimize email/SMS flows (e.g., welcome, win back), collaborating with creative teams to enhance engagement for Studio and CPG.
Landing Pages & Conversion Optimization
Design and test landing pages to drive conversions, overseeing all stages from ideation to analysis.
Continuously improve landing pages and websites to maximize conversion rates.
Influencer & Brand Marketing
Build influencer relationships to boost brand reach and engagement.
Strengthen brand presence with studio marketing, professional partnerships, and event activations.
Data Analysis, Budget Management & Reporting
Conduct in-depth analysis across growth KPIs, making recommendations to support Studio and CPG objectives.
Use tools like Google Analytics for insights into CAC, ROI, LTV, and retention.
Manage and adjust the marketing budget based on performance to ensure efficient CAC and ROI.
Strategy & Operational Leadership
Work with leadership to set goals and identify new opportunities across Studio and CPG.
Streamline workflows, ensuring cross-functional alignment and cohesive brand messaging across all channels.
Confidently present KPIs, test results, and budgets in investor meetings.
Market Research & Customer Insights
Conduct surveys and focus groups to deepen understanding of customer needs.
Regularly analyze trends and feedback to optimize campaigns.
Public Relations & Media Management
Manage PR efforts to maintain media presence, positioning the company as a hair growth industry leader.
What You Need
5-7 years of experience in strategic marketing, growth, consulting, strategy, operations, startups, or related roles.
Consulting or Analytics: Preferably with an early background in consulting or banking with a strong focus on analytics, followed by a transition into marketing.
Specific Marketing Experience:
Growth Marketing: Proficient in customer acquisition, retention, and performance marketing (SEO, SEM, email). Skilled in lifecycle marketing, including segmentation, personalization, and automation.
Brand Building: Experienced in brand development, storytelling, and product marketing. Capable of positioning products and crafting resonant brand messaging.
Data-driven: Proficient with analytics tools (e.g., Google Analytics, Tableau) for KPI tracking. Experienced in testing and optimization (A/B, multivariate testing).
Skilled in partner and agency management, ensuring brand alignment. Effective in stakeholder engagement, particularly with investors.
A history of driving profitable growth using various marketing channels, balancing experimentation while managing towards CAC targets.
Experience with fitness/health/wellness/services and/or 4-wall/retail/studio marketing efforts a plus.
Growth Marketing: Creative problem solver with expertise in scaling and optimizing growth efforts.
Fast Execution: Experienced in high-speed startup environments requiring quick decision-making.
CPG or Broad Marketing: Preferably from a CPG background or with comprehensive, multi-disciplinary marketing experience.
Salary & Benefits
Location: NYC.
Hybrid (in location 3-4 days/week).
Salary: $150k + equity.
This is a full-time, long-term position.
Paid time off.
Health, dental, and vision.
Discounts on products and services.
This role is based in New York and will be a hybrid role, requiring time in person, in the Studio, and working from home.
$150,000 - $150,000 a year
Salary: $150k + equity.
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