Growth/ Marketing Lead DeFi

Career Renew is recruiting for one of its clients a Growth/ Marketing Lead DeFi - candidates need to be based in UTC +/-2 timezones.

We’re looking for a growth/marketing focused generalist who’s passionate about DeFi. You’ll work directly with our CEO to take ownership of various growth activities.

DeFi loans are capital-inefficient, and a lot of work to manage. We fix this.

We are a unique DeFi protocol which delivers the lowest borrow rate on the market and offers very attractive loans that repay themselves. We do this by programmatically managing loans and collateral for our users. Our team has been in the crypto space for many years and the protocol was born out of personal need.

We’re looking for a growth/marketing focused generalist who is passionate about crypto in general and DeFi specifically. You’ll work directly with our CEO to take ownership of various growth activities.

You’ll test a variety of activities, like content generation, being active on X and Telegram, organizing private events, creating a referral scheme, etc.

Your job will be to experiment with these activities, measure which activities are working well and then double down on them. With all these activities, you’ll be able to tap into the experience and network of our team, investors and advisors who are well connected and experienced crypto-OGs.

This role is fully remote, but you need to be based in a timezone between UTC +/-2 hours and ideally within a 4 hour flight to London. We have an office in London and currently have team members living in London, Portugal, The Netherlands and Bulgaria.

We believe that meeting physically creates a more fun and productive environment, so we encourage teams to meet up every six to eight weeks, and a physical all-company get-together twice a year.

Key responsibilities:

• Plan and execute growth experiments
• Discover scalable and repeatable ways to generate leads

Key objectives:

• Grow number of users from 40 to 1,000+
• Grow total assets from $4M to $1Bn

Tasks:

• Be active on X/Twitter and Telegram (as that’s where our users & leads are)
• Generate content
• Organize small private events with high value clients & prospects
• Organize side events during crypto conferences
• Get Altitude on podcasts, spaces, on stage at conferences, etc.
• Build & promote partnerships in the DeFi ecosystem
• Promote our partnerships with other DeFi protocols

Crypto-Native Experience: Deep understanding of DeFi with a strong network in the crypto community

Prior experience building and promoting partnerships in the DeFi ecosystem

Prior experience planning and executing growth strategies

Expertise in Twitter, Telegram, and other high-impact channels for crypto marketing

Previous experience working in a start up

You’ll join a fast growing high potential DeFi protocol in its early stages. You have a chance to have real impact, build a strong network in crypto, and learn a lot. To foster team collaboration and a strong team bond, we regularly organize off-sites to meet in person.

We offer a competitive compensation package including tokens.