Growth Marketing Manager

Growth Marketing Manager

We're looking for a Growth Marketing Manager to help us improve the financial literacy, and wellbeing, of the world’s population – all 8bn of us!

By combining data and behavioural psychology, our technology empowers users with personalised financial knowledge and skills.

We’re a fast paced, and even faster growing, SaaS scale up, providing our financial education benefit to employees across +100 countries through the world’s leading employers such as Meta, PepsiCo and Accenture.

This is a unique opportunity to make the world a better place, develop your skills, interests and experiences and have a lot of fun along the way!

Role overview

We are looking for an experienced and ambitious Growth Marketing Manager to join our market-leading global marketing team.

You will be joining the team at a critical period as we scale our marketing efforts, predominantly in the US and UK, to increase new business and client retention with the world’s top employers.

This will be a varied and dynamic role and will involve the following key responsibilities:

• Manage and execute growth campaign strategies and plans, leveraging research and previous campaign insights to align with KPIs/targets
• Execute and optimise marketing campaigns for target accounts to achieve impactful results
• Expert in HubSpot workflows and nurtures to drive effective marketing campaigns and nurturing strategies, ensuring measurable results and continuous improvement in campaign performance
• Multimedia asset creation to support campaigns, including copywriting, and briefing design and other providers
• Expert in campaign channel execution: email, paid, (all digital channels)
• Execute events, including webinars, tradeshows and annual awards
• Partner with cross-functional teams, such as sales, product development, and customer service, to ensure alignment and maximise impact
• Strong collaboration between marketing and sales team to create and implement strategic campaigns to drive business growth
• Expert in Account Based Marketing principles and best practices
• Analyse and report on campaign performance data to identify trends and insights, using this data to make informed decisions.
• Prepare and present results on activities to support campaign and monthly reporting in internal meetings
• Proficient in multivariant testing to provide audience insights to marketing team/business and to refine results

Skills and experience

Targeted campaigns are a critical part of our growth strategy, so you will need to have experience of understanding commercial needs, creating compelling messaging, and using the full marketing mix to drive engagement with audiences.

We are passionate about tracking results, improving our activity, and demonstrating commercial impact to the wider business - so if you have an analytical, creative brain with a growth mindset this is the role for you – and in return you will get the perfect environment to grow your career.

For this role the ideal candidate should have:

• 3+ years’ experience in a SaaS marketing role.
• BSc/MSc degree or recognised accreditation in Marketing to understand broader marketing mix and how to optimise for results.
• Employee benefits or HR Tech experience.
• Experienced in HubSpot CRM, and understanding of Umbraco
• End to end campaign management experience (full-funnel marketing).
• Copywriting experience and the ability to work with internal/external content and creative teams.
• Strong analytical skills and experience with marketing analytics tools (Google analytics, Hubspot or equivalent).
• Ability to work independently and as part of a team in a fast-paced environment.
• Attention to detail and agile for fast paced environment.
• Stakeholder management (Commercial teams)
• Knowledge of the most effective marketing tools for growth
• Demonstrated experience and results of using HubSpot workflows and nurtures.

Key attributes:

• Commercial awareness and driven by commercial outcomes
• Growth and technical mindset
• Experience working closely with commercial teams and briefing them
• Communication skills to brief commercial teams
• Agile

What’s in it for you?

At nudge we put people first. Our values are “friends through thick and thin”, “embracing differences, supporting individuals”, “leading and sharing” and “always learning”.

We have an open, and supportive work environment that we’re proud of. And we’re growing fast which means great opportunities for you to gain broad and diverse experience alongside some of the brightest minds in the industry.

We offer a very competitive reward and benefits package, which includes:

• Share options
• A competitive salary
• A personal learning and development allowance
• 25 days annual leave, plus your birthday off
• A company pension scheme
• Life Assurance and Critical illness cover
• Private Medical Insurance cover
• Regular company socials and wellbeing activities
• A flexible working environment
• Unparalleled opportunity to develop your career rapidly through exposure to all company areas