Growth Marketing Manager (Paid Media)
hyperexponentialNote: This role is London-based and requires being in our office 2-3 days per week
Reporting to: Calvin Field, Demand Gen Lead
Marketing at hyperexponential
hyperexponential is taking the traditional insurance industry by storm with our SaaS platform hx Renew, which insurers use to build complex mathematical models to make better pricing decisions faster - decisions like “how much should I charge Adele to insure her worldwide concert tour?” or “how much should I charge California to insure all of its public buildings against a massive earthquake?”.
hx Renew is self-serve, allowing insurers to rapidly develop and iterate models in Python and React with all of the benefits of a modern software development environment, but without any of the overhead historically required to support one. This has allowed them to reduce the typical 'time-to-model' from months to weeks, and sometimes even days!
This winning formula means we've become a market leader in just five years, with customers ranging from the largest (Aviva, 'Top 5' US Insurer) to the newest and most advanced (Convex, Inigo) - proving the power and flexibility of hx Renew.
We recently received our Series B raising $73M and are on a path to become an Insurtech Unicorn ($1bn valuation). Our plan is to reach $100M in revenue in the next 2-3 years, which is ambitious but very achievable. It's always the best time to join hyperexponential, but if there were a best best time - it's now..
Your mission
We are building a marketing team that works in lock-step with wider hyperexponential, with content, learning, and product at its core. We operate in a market with a small number of exceptionally high-value stakeholders, and our GTM needs to mirror that… from pin-point ABM to relationship building throughout the funnel (or “bow-tie”).
Marketing is a trailblazing team at hyperexponential. It is vital that we stay one step ahead of the rest of the company, generating pipe ahead of time. This involves working at the tip of the spear when entering new markets, as well as maximising reach in existing core markets.
We are seeking a dynamic and results-driven individual to join our team as a Growth Marketing Manager, Paid Media. You will be responsible for developing and executing data-driven paid media strategies to drive user acquisition, engagement, and revenue growth. Collaborating closely with cross-functional teams—such as sales, product, customer success, and the broader marketing teams—you will optimize campaign performance, scale paid media efforts, and strategically manage budgets to maximize ROI and accelerate business growth.
Key responsibilities
Paid Media Strategy & Execution:
Develop and execute comprehensive paid media campaigns to achieve growth objectives, including customer acquisition, retention, and revenue growth.
Manage campaigns across multiple channels, such as Google Ads, LinkedIn, and other emerging platforms.
Optimize ad spend to maximize ROI and ensure campaigns are aligned with overall business goals.
Performance Analysis & Optimization:
Analyze campaign performance metrics, including CTR, CPA, ROAS, etc., and provide actionable insights for continuous improvement.
Conduct A/B testing on creatives, ad copy, targeting, and landing pages to optimize campaign performance.
Utilize analytics tools like Google Analytics, Tableau, PowerBi or similar platforms to track and report on KPIs.
Collaboration & Stakeholder Management:
Work closely with cross-functional teams to develop compelling ad creatives and landing pages.
Partner with the data team to build dashboards and refine audience targeting strategies.
Present campaign results and growth opportunities to leadership and other stakeholders.
Audience Growth & Segmentation:
Develop a deep understanding of target audiences and customer personas to create tailored ad experiences.
Implement audience segmentation and retargeting strategies to nurture leads and drive conversions.
Market Research & Trend Analysis:
Stay up-to-date with industry trends, platform updates, and best practices in paid media and digital marketing.
Identify new opportunities for growth by testing emerging platforms and innovative advertising techniques.
Requirements
3–5 years of experience in paid media management, with a strong focus on growth/revenue marketing.
Proven expertise in managing budgets and scaling campaigns profitably.
Strong analytical skills and proficiency in tools like Google Ads, LinkedIn Ads Manager, Google Analytics, Hubspot, etc..
Experience with A/B testing and performance optimization techniques.
Excellent communication and project management skills.
Knowledge of wider marketing functions is a plus.
Interview Process
Initial call with our Talent team to kick things off (30mins)
Interview with our Demand Gen Lead, Calvin (45-60mins)
Skills-based presentation interview with our Demand Gen Lead and Director of Revenue Marketing (60mins)
hyperexponential Values Interview
What do we offer?
Competitive salary + very staff-friendly share options
£5,000 for individual and group training and conference budget
25 days’ holiday plus 8 bank holiday days (33 in total)
Company pension scheme via Penfold
Mental health and therapy provision via Spectrum.life
Individual wellbeing allowance via Juno
Private healthcare insurance through AXA
Top-spec equipment (laptop, screens, keyboards, etc)
Regular remote hackathons, lunch & learns, socials and games nights
Team breakfasts and lunches, snacks, drinks fridge, fun office @ The Ministry
Huge opportunity for personal development and mastery as we grow together!
Stay up to date with our news and updates via our blog: https://www.hyperexponential.com/blog
Please note that background checks will be conducted as part of the hiring process to ensure compliance with our governance policies. We handle all background checks sensitively and in full compliance with relevant regulations. All applicant data will be processed in accordance with data protection regulations and our privacy policy.