Head of Growth Marketing

Company Description

Evelyn Partners is the UK’s leading integrated wealth management and professional services group, with over 186 years of experience in helping generations of people and businesses to thrive. We offer an extensive range of financial and professional services to individuals, family trusts, professional intermediaries, charities and businesses.

We provide an award-winning service for our clients by employing the best people. Join us on our mission to place the power of good advice into more hands because we believe that everyone deserves access to good advice, regardless of where they’re at in their financial journey.

An exceptional track record of growth and innovation is driven by our core values of: Personal, offering advice based on a true understanding of what matters to our clients; Partnership, working with our clients in a joined-up, collaborative way; and Performance, demonstrating a breadth and depth of advice expertise to deliver first-class results.

Read more about us and available career opportunities here:

Wealth, accountancy and business advisory services | Evelyn Partners

Careers | Evelyn Partners

Why Evelyn Partners London?

Our team operates from the Evelyn Partners head office, fostering collaboration among 1,600 colleagues in a modern environment.

We prioritise audit quality through regular training sessions and social events to encourage best practice sharing and teamwork. Additionally, our office is divided into smaller pastoral care teams to foster relationships and ensure a supportive culture, emphasising wellbeing.

Job Description

The Head of Growth Marketing is responsible for developing and executing comprehensive marketing strategies to deliver market leading growth at Evelyn Partner’s with a specific focus on our key customer verticals. Partnering with cross-functional teams this role will identify and prioritise the growth opportunity across key customer verticals leveraging both brand and growth marketing. This role will be responsible for developing compelling value propositions and building and implementing go-to-market strategies that deliver on our customer growth metrics. The role will be accountable for campaign strategy and delivery of activity that drives brand awareness and market growth, supporting the activities of our business development teams and practitioners to deliver our commercial targets. This role requires an exceptional commercially oriented marketing leader with the ability to bring both strategic thinking and campaign delivery. This role will be a proven leader in growth marketing with high standards, a performance mindset and a deep understanding of customer needs and strong operational delivery.

Key Responsibilities

• Strategy Development: Support the Head of Growth and work as part of a cross functional group (including commercial, business development and front office) to define and execute a prioritised roadmap for our development of a deliberate and structured approach to targeting vertical markets – including IFAs, Entrepreneurs, Charities, Professional Partners, C-Suite, Professionals etc – in support of our commercial growth strategy.
• Positioning & Value Proposition: Use market insight and insight from our practitioners and clients as well as commercial understanding to develop clear and compelling positionings, value propositions and messaging that can drive growth in each vertical market ensuring Evelyn Partners ‘right to win’ is clearly articulated to customers. Ensure our brand stands out in market and provides a lever for us to deliver our market leading growth plan
• Cross-Functional Collaboration: Partner with practitioners, business development and other departments to ensure our strategic initiatives are fully aligned across all areas of activity. Build strong stakeholder relationships that organise the business around our shared commercial goals
• Campaign Management: Plan and execute marketing campaigns to support our commercial strategy driving awareness and growing our customer base in key vertical markets.
• Sales Enablement: Partner with business development and practitioners to develop sales enablement materials that help us effectively sell our proposition in our priority vertical markets.
• Measurement:: Define, monitor, and analyse key performance indicators related to vertical and brand marketing performance, partnering with the Head of Trading Performance to measure effectiveness and make data-driven decisions.
• Budget Management: Manage the Brand and Growth marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Leadership: Lead and mentor a team of four Marketing Managers overseeing brand and growth marketing and our Marketing Governance & Regulations team providing guidance and support, whilst also being a leader across the commercial and marketing function and the wider organisation, driving a positive, can-do culture of excellence across the function, building strong partnerships with the business and an ecosystem of external partners and stakeholders

Qualifications

Key Skills and Experience

• Proven experience in marketing strategy development and delivery with a track record of developing campaigns that drive commercial growth.
• Excellent communication and leadership skills.
• Track record of working in partnership with sales teams to develop integrated and co-ordinated approaches to growth driving customer growth activity.
• Ability to work collaboratively with cross-functional teams, navigate complexity and build positive relationships with senior stakeholders.
• Highly creative and strategic thinker with problem-solving abilities and a track record of delivery.
• Deep knowledge of established and new marketing thinking with an appetite for innovation and an up to date understanding of the latest developments in brand and growth marketing.
• Evidence of curiosity and expertise about the latest marketing and sales developments (eg an active LinkedIn profile showing engagement with this kind of content)

Additional Information

As a colleague here at Evelyn Partners, you will have access to benefits that include:

• Competitive salary
• Private medical insurance
• Life assurance
• Pension contribution
• Hybrid working model (role dependant)
• Generous holiday package
• Option to purchase additional holiday
• Shared parental leave

We are proud to value the differences that a diverse workforce brings, representative of society and our clients.  At Evelyn Partners we have a wide range of highly active employee resource groups and we’re delivering multiple diversity, equity and inclusion initiatives across the organisation.  It is our commitment to provide a workspace where all colleagues, regardless of identity, background, or circumstance, feel respected as individuals and feel that they can achieve their full potential and work in a safe, supportive, and inclusive environment. 

We are happy to make any reasonable adjustments to accommodate for your needs throughout the application process.  Please let your Recruiter know.