Head of Marketing

Career Fulfillment & Culture

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic. Deque's core values are central to our culture of customer satisfaction. Do you share them?

• Innovation with results that matter
• Deliver what you promise
• Can-do attitude
• Open, direct & respectful communications
• We care deeply
• We practice humility

At Deque, you’ll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Position Description

Deque is looking for a Head of Marketing to lead and scale our marketing efforts. In this role, you will drive and unify all aspects of marketing, including Product Marketing, Content Marketing, Demand Generation, PR/AR, Messaging, Brand Management, Events, and Sales Enablement. You will own Deque’s company story and how we bring it to market, ensuring alignment across all business functions.
As a key leader, you will examine and refine our Go-to-Market strategy, communicate the marketing vision, and deliver compelling messaging that drives awareness, engagement, and revenue growth. You will work cross-functionally with Sales, Product, and Customer Success to bring Deque’s mission to life, engaging customers and industry leaders in the accessibility space.

Primary Responsibilities

• Drive all marketing efforts including Product Marketing, Content Marketing, Demand Generation, PR/AR, Messaging, Brand Management, Events, and Sales Enablement
• Own and drive the Deque brand, ensuring messaging is clear, compelling, and consistent across all channels.
• Set clear marketing KPIs and use a data-driven approach to measure performance, optimize campaigns, and maximize ROI.
• Manage and mentor a high-performing marketing team, providing clear vision, strategic direction, and career development opportunities.
• Examine and refine our Go-to-Market strategy and partner with stakeholders to communicate the marketing strategy and ensure alignment across all business functions
• Create compelling customer-facing messaging and collateral that will educate the market and drive new opportunities by partnering with customers and industry leaders
• Develop and execute a comprehensive brand strategy and integrated marketing campaigns that increase awareness, expand reach, and fuel revenue growth.
• Conceptualize a Deque marketing roadmap and implement the concepts into actionable quarterly targets
• Build on and energize the community of axe users in Slack or Discord - use the community to build brand loyalty and quietly promote the use of licensed products.

Requirements

• 10+ years of experience in B2B SaaS marketing, with a track record of leading high-impact teams.
• Deep understanding of demand generation, product marketing, and brand strategy.
• Strong experience in Go-to-Market strategy, messaging, and positioning.
• Proven ability to work cross-functionally and drive alignment across business units.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and data analytics tools.
• Passion for digital accessibility and an understanding of its importance in today’s tech landscape.
• Exceptional communication skills with a storytelling mindset.

About Deque

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality.  We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.
We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Job Location

• Remote

How to Apply

• Apply by submitting your resume and a cover letter. Applications without a cover letter will not be considered. 

In your cover letter

• Explain your interest in joining Deque and how you align with our Core Values
• Depict key attributes that differentiate you as a candidate

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required. The expected salary range is 220K - 250K but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees.

Thank you for your interest in joining our exciting company!