Influencer and Content Manager

Influencer and Content Manager

INEOS Automotive – Built For More

Story so far

Since we started our journey to build a no nonsense 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world-class production facility and delivery team. We’ve delivered Grenadiers to customers all around the world. We’re building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy – and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary.

If this sounds like you, let’s talk.

About the Role: 

We are seeking a highly creative and well-connected Influencer and Content Manager to elevate the INEOS Grenadier brand and drive awareness through strategic collaborations with content creators, influencers, and key opinion leaders (KOLs). You will be the key contributor responsible for building a vibrant online community and showcasing the INEOS Grenadier's unique capabilities and spirit.

This role is responsible for the development, implementation and delivery of a robust content marketing strategy. The Influencer and Content Manager requires significant experience of content marketing and social media (including, but not limited to online editorial planning, copywriting, analytics, social channel strategy, listening and reporting) and how they integrate to meet brand, tactical and overall business objectives

Responsibilities: 

• Develop and execute a comprehensive social media strategy focused on raising awareness of the INEOS Grenadier brand among its target audience. Helping drive overall brand awareness is a critical KPI for this role
• Identify, recruit, and manage relationships with relevant content creators, influencers, and KOLs across various social media platforms
• Negotiate contracts and manage budgets for influencer collaborations
• Collaborate with influencers to create engaging and authentic content that resonates with the INEOS Grenadier target audience 
• Monitor social media trends and competitor activities to identify opportunities and stay ahead of the curve
• Analyze information and provide recommendations for continuous improvements
• Track and analyze the performance of influencer campaigns, providing regular reports on key metrics and ROI
• Collaborate with internal teams (marketing, PR, product) to ensure consistent brand messaging and campaign alignment 
• Develop and maintain a content calendar for influencer collaborations, working closely with PR and Events teams to maximize our messages. This role does not require daily posting responsibilities, as this is managed by the UK team
• Work closely with the UK team on the day-to-day operations of INEOS Grenadier's social media channels, including content creation, community engagement, and customer service
• Deliver professional content focusing on our brand messaging while delivering high engagement rates  
• Ensure up to date content is available to media and subscribers to ensure they are regularly updated on INEOS Grenadier, to build interest, drive positive sentiment and ultimately deliver leads
• Act as an ambassador for the business

Please note: this job has the potential to have some unusual hours due to the nature of our business and will include travel. You will need to have a creative eye and know what makes an engaging piece of content. Video editing skills would be a benefit to deliver captivating content quickly and efficiently to our audiences.  

Qualifications: 

• Bachelor's degree in Marketing, Communications, or a related field   
• Extensive experience in social media management (ideally for a well-established consumer brand), with a proven track record of success in influencer marketing    
• Strong understanding of the automotive industry and passion for adventure is a plus 
• Excellent people skills and the ability to build and maintain strong relationships with influencers and KOLs
• Creative mindset with a passion for developing engaging and innovative content
• Data-driven approach with experience in analyzing social media metrics and reporting on campaign performance
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team 
• Strong organizational skills and attention to detail
• Experience with social media management tools

If the role sounds of interest and you want to learn more please apply. Please include a covering letter that supports your application along with any other supporting information.

If your application is successful one of the team will be in touch to arrange an initial conversation!