Junior Content Manager

Role Description

We are recruiting for a Junior Content Manager who will be responsible for developing and implementing innovative content strategies to engage audiences, increase brand visibility and drive business goals. This role is ideal for a dynamic and knowledgeable content marketing professional with a passion for creativity and strong organisational skills. You will be accountable for the creation, management and distribution of high-quality, engaging content across a variety of formats and platforms with an additional focus on reporting of campaign and wider digital marketing metrics. Playing a key part in the delivery of the marketing strategy, you will report to the Head of Marketing on a day-to-day basis and will be part of a small Marketing Team but also work in close collaboration with the Sales and Regulatory Teams.

ABOUT US

Food regulations play a critical role in bringing innovative products to market safely. But complying with these regulations is complex, and it’s easy to get wrong.  

That’s where we come in.  

Ashbury is the trusted regulatory partner for retailers and brands globally. We are dedicated to protecting brands and consumers by making global food labelling compliance easier.

Creating trust: To trust a brand, consumers must be able to trust labelling. When our clients choose to work with us, they are trusting us with the reputation and the future of their brands. 

Providing expertise: We are a highly versatile team of food technologists and regulatory experts with a unique blend of manufacturing, retail, enforcement, and commercial experience. Our clients rely on us to know every angle of product and labelling compliance, inside out. 

Through collaboration: Our clients choose to work with us as collaborative partners to help them build successful brands. We work side by side with them to interpret and apply legal guidelines, enabling them to launch innovative products quickly and efficiently. 

OUR SERVICES

Discover: we provide advice, training and consultation services across all aspects of food law, offering clear and practical solutions to product information and labelling.

Launch: we deliver complete product specifications and label information for product launches, ensuring full legal compliance, honesty and accuracy.

Expand: we help our clients move into new, global markets with total compliance confidence, whilst avoiding unnecessary time, cost and enforcement action.

Protect: we partner with our clients to interpret and apply the law and protect their brands and their consumers.

ABOUT YOU

Our Teams are the physical face and representation of our Values to our customers; you are:

Welcoming: friendly, approachable and open to new ideas

Positive: create a positive experience for our people and our clients

Confidence: Act with confidence, from a strong foundation of expertise 

Simplicity: remove complexity and bring clarity 

Key Responsibilities

Content Strategy Development

• Working with the Head of Marketing, develop and implement innovative B2B content marketing strategies that align with strategic marketing objectives and wider business goals.
• Identify and define target audiences using effective segmentation techniques including demographics, psychographics, consumer behaviour and prospect needs with attention to the customer journey and ideal content types.
• Conduct regular market research to understand and identify new content creation opportunities.

Content Creation and Management

• Oversee the creation of various content formats, including infographics, blog posts, social media posts, email newsletters, videos, and whitepapers to attract, engage and convert target audiences.
• Collaborate with the Advisory Service Team, other Marketing Team members and 3rd party providers to craft compelling content copy, ensuring accuracy, quality and consistency.
• Understand complex regulatory compliance topics and information with an ability to edit, proof and repackage for different content formats, audience types and strategic objectives.

Content Distribution

• Systematically distribute and promote content across various channels, including social media, email, website, direct mail and other online/offline platforms as part of standalone campaigns or to achieve wider business goals.
• Collaborate with Sales, Account Directors, Advisory Services and other members of the Marketing Team to integrate content into broader initiatives.
• Liaise and collaborate with external agencies, freelancers, and vendors where required to create quality content that meets departmental and Ashbury brand standards.

Performance Analysis and Reporting

• Analyse content performance metrics and A/B test to inform future content strategy and assess ROI.
• Implement SEO best practices wherever possible/applicable to optimise content for prospect/client discoverability and to increase organic traffic.
• Devise regular reporting to help refine overarching content strategy and initiatives based on data-driven insights to optimise processes and effectiveness.

Skillset and Experience

• 4/5+ years of experience in B2B content marketing with a strong knowledge of SEO and digital marketing practice.
• Experience with social media and email marketing with a comprehensive understanding of how different content formats are suited to different audiences and marketing channels.
• Strong copywriter with the ability to craft compelling, engaging and high-converting content.
• A data-driven mindset with the ability to analyse data, identify trends and measure content impact and refining strategies.
• High proficiency in various content creation tools, platforms and experience with AI-driven content tools and automation.
• Organised and personable with an ability to work independently or as part of a small team in a fast-paced environment.

• Home Based Role*
• 25 days annual leave plus public holidays as standard*
• Additional annual leave with length of service
• Option to buy additional annual leave
• Charity days and time off to support your favourite charity
• Payroll Charity giving scheme
• Cycle to Work scheme and much more!