Information about benefits can be found here.
We’re looking for a Digital Content Author, Retail Brand Marketing Lead to join our Retail Marketing organization in New York City. The NYC Digital Team, within the Retail organization, plays a critical role in leading the digital strategy and creating connected experiences that engage local consumers across key platforms.
This position will play a key role in driving meaningful relationships with Nike consumers through the implementation of dynamic and testable marketing plans that ultimately increase city member acquisition, engagement, and retention. The ideal candidate will have strong communication and organization skills, a proven track record developing and carrying out consumer-centric, omni-channel marketing plans, and have the capacity to multi-task in a fast-paced environment. The candidate must obsess the latest trends in digital - mobile, social media, etc - and be able to overlay consumer need to create impactful, industry-leading solutions.
In this role, you will act as the subject matter specialist for content publishing across all digital tools and processes. A Digital Content Lead Author supports multiple cross-functional partners, including brand, retail marketing, and digital technology, passionate about delivering a seamless experience on Nike’s Digital channels. Consulting as a resource of expertise (SME) on tools utilized for content publishing with upstream teams and functional partners. Assisting in the development and documentation of publishing standards and best practices to streamline operations, communication, and appropriate use of guidelines for supported experiences. Troubleshoot and track tool issues/bugs, support authoring peers in problem solving and liaison with digital support teams.
It’s crucial that this individual be proactive, curious, and data-minded. The Brand Marketing team lives and breathes at the intersection of art and science – it’s as much about being able to successfully translate complex data and insights into measurable strategies, as it is leveraging incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. City Digital team is spearheading transformation for the enterprise; the ideal candidate will thrive in ambiguity and be excited to help create the future of sport at Nike.
In this role, you will obsess the end-to-end consumer experience across all Nike-owned and partner platforms. You will build robust, data-backed strategies informed by insights, analytics, and creative approach to thoughtfully engage New York City consumers and position Nike’s channel executions as best-in-class. You will craft and deliver marketing plans centered on consumer engagement that aligned with city brand + business priorities, anchored in clear KPIs. You will be responsible for the channel strategy, the brief to creative, supervising the final stages of implementation and publishing, and performance insights. The candidate should have an understanding of analytics, communicating channel insights, tear downs, and takeaways on a weekly-monthly-seasonally basis. You will partner with Nike cross-functional teams to have a full understanding of current and future capabilities of all Nike owned platforms. You will deliver marketing plans in an innovative way to drive best-in-class marketing experiences for our consumers and members.
A TYPICAL DAY/WEEK LOOKS LIKE
As a member of the NYC Retail Marketing team, you will report to the NYC retail Marketing Director. You'll partner closely with the city, geo, and global teams, along with external agency partners to develop deep, ‘365’ programming plans to power the Nike platform. Building positive relationships and collaborating with cross-functional teams will be imperative to your success. You will collaborate daily with partners including the NYC Brand Marketing team (Retail Brand, Stores Marketing, Visual Merchandising), brand management, integrated media, and creative studios to bring the brand to life across Nike-owned and partner channels. From a retail standpoint, you will team up with the Nike Direct stores team to co-develop marketing plans to support traffic driving efforts to our local stores. Obsessing the user experience, you will coordinate with internal partners and platform users across the business to ensure best-in-class application of social capabilities.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.