Lead, Mens Basketball Brand Marketing NA

The annual base salary for this position ranges from $97,200.00 in our lowest geographic market to $217,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

The North America Brand Management Team (across Women/Men/Kids) is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*!

Who we are looking for

We are looking for an experienced Brand Lead with a deep passion for basketball and a proven track record in brand marketing, strategy development, relationship management, and executing marketing activations for a focused consumer group. This individual should be a self-starter, coachable, and comfortable working in a fast-paced corporate environment, with the ability to see cross-functional plans through from concept to execution.

In this role, you will lead our Men’s Basketball Brand Marketing offense in North America and co-create a new era of Nike Basketball. To be successful, you must be a consumer and basketball obsessed marketer, a solution-oriented strategic leader, a team-first collaborator, an energy-giving partner, and a brand innovator with an openness to learn. As part of our North America Men’s Brand Management team, you will leverage your deep and authentic understanding of the basketball landscape—spanning grassroots, college, and the NBA—to shape compelling stories and deliver impactful cross-functional marketing. This role will drive functional excellence within the basketball field of play across North America, Global, and key cities.

Reporting directly to the NA Director of Men’s Basketball, you will be responsible for developing brand plans that drive growth and build deeper, lasting relationships with athletes*. Qualified candidates should have experience leading and presenting brand marketing vision, orchestrating full-funnel marketing, partnering with athletes, leagues, and retailers, and defining and activating seasonal plans. Your leadership should be rooted in a comprehensive grasp of basketball, a passion for innovative solutions that meet athletes’ needs, and the ability to oversee multiple projects within a matrixed organization.

What you will work on

You will partner with our global brand management team, marketing functional partners, and city leaders to bring North America dimension to Brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts.

You will work across global, geo and cities to drive a robust concept map and continually build new consumer experiences that accelerate basketball brand and business growth opportunities internally and externally.

As the North America Men’s Basketball Lead, you will:

• Obsess the basketball consumer, youth culture and their needs
• Translate consumer insights into marketing strategies
• Build strong marketing plans for Nike Athletes and Products
• Drive clarity across marketing functions while leading seasonal plans for basketball.
• Execute marketing activations and consumer experiences
• Need good understanding of the digital ecosystem
• Need knowledge of consumer and marketplace trends for basketball
• Partner with Sports Marketing to elevate athlete storytelling and athlete integration into NA programming and activations
• Partner with city teams to activate hoops in the communities that drive maximum impact and influence
• Track and manage seasonal campaign progress measurement. Recapping + teardowns.

Who you will work with

As the North America Men’s Basketball Lead, you will be reporting directly into the North America Brand Director of Men’s Basketball.

In partnership with the Men’s Basketball Team, you will help orchestrate the marketing offense that drives brand storytelling, fuel consumer demand, and build authentic connections with basketball communities.

You will collaborate with teammates across Nike to build more effective and efficient ways to connect with Basketball culture and athletes* across the geography.

What you bring

• Bachelor’s degree in Marketing, Business, Communications or closely related field or equivalent combination of education and experience.
• 5+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete
• Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities
• Extensive knowledge of the Nike basketball product and athlete portfolio
• A team-first mentality and ability to influence decision makers
• Digital first approach with strong initiative and curiosity to cultivate innovation
• Exceptional verbal and written communication skills
• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
• Passion to create new generation of Nike Basketball for the future hooper

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.