A

Lifecycle Marketing Associate

AtoB
Full-time
Remote
United States
We are seeking a Lifecycle Marketing Associate to join our team at AtoB. In this role, you will help design, execute, and optimize multi-channel lifecycle campaigns, focusing on email, SMS, and in-app messaging. The ideal candidate will have strong analytical skills, a passion for creating engaging and scalable customer journeys, and experience working with lifecycle marketing tools (HubSpot preferred). You will play a crucial role in improving customer retention, engagement, and lifetime value through data-driven strategies.

Primary Responsibilities:

    • Develop and execute lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn.
    • Create personalized, high-quality content for campaigns, including copywriting, design, and messaging tailored to customer segments.
    • Collaborate closely with the product, sales, and marketing teams to align lifecycle campaigns with overall business goals.
    • Manage email marketing platforms, ensuring accurate workflows, triggers, and audience segmentation.
    • Continuously analyze campaign performance, report on key metrics, and recommend data-driven strategies for improvement.
    • Support the Lifecycle Marketing Manager in managing customer retention and churn reduction initiatives.
    • Partner with third-party vendors and internal stakeholders to ensure the successful execution of lifecycle campaigns.

Essential Functions:

    • Coordinate and manage campaign creation across multiple channels, including email, SMS, and in-app notifications.
    • Implement automated workflows and lifecycle strategies, ensuring seamless execution and alignment with brand standards.
    • Analyze and report on the effectiveness of lifecycle marketing campaigns, delivering actionable insights for continuous improvement.
    • Maintain marketing collateral and ensure consistency across channels.

Qualifications:

    • Bachelor’s degree in marketing, communication, business, or a related field.
    • 2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting.
    • Experience with HubSpot (preferred) or similar marketing automation platforms.
    • Strong analytical skills with the ability to interpret data and make data-driven decisions.
    • Excellent communication skills, attention to detail, and the ability to manage multiple projects.
    • Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite.
    • Experience working in a high-growth startup or tech environment (fintech or FAANG preferred).
Open to remote work in Los Angeles, CA, or San Francisco, CA.
Apply now
Share this job
Twitter Facebook Linkedin Email