Manager, Growth Marketing

Manager, Growth Marketing

Full Time | NYC

About Alan Health
Alan Health is a telehealth platform on a mission to revolutionize healthcare accessibility and affordability. We specialize in providing affordable access to GLP-1 medications and expert care, with a focus on weight management and expanding into other wellness areas. Our mission is to make personalized health care more accessible, empowering people to achieve better health outcomes through innovation and flexibility.

About the Opportunity
As we aim to triple our customer acquisition in 2025, we're seeking a talented and driven Growth Marketing Manager to execute our marketing programs. In this role, you will support the implementation of our growth strategy by managing key digital channels, analyzing campaign performance, and providing insights to optimize our promotional efforts. You'll work closely with our Chief Strategy Officer and cross-functional teams to extract data-driven insights, create effective creative briefs, and contribute to decision-making processes. If you're detail-oriented, analytically minded, and passionate about healthcare innovation, this is your opportunity to make an impact in a fast-growing startup.

What we look for at Alan Health

• Mission-Driven Impact - Passionate commitment to revolutionizing healthcare accessibility and affordability
• Growth Mindset - Demonstrated ability to learn and adapt in fast-paced environments
• Service Excellence - Customer-first mentality in decision making
• Inclusive Teamwork - Collaborative approach to working with diverse teams
• Execution Focus - Strong bias for action and attention to detail
• Innovation Mindset - Creative approach to problem-solving
• Collaborative Spirit - Effective cross-functional communication skills

What we’re looking for in this role

Execution Excellence & Analytical Acumen

• Experience driving digital marketing campaigns and extracting actionable insights from performance data to drive optimization decisions.
• Ability to compile and analyze channel-level performance data to support budget evaluations and strategic planning.

Creative Collaboration & Communication

• Skill in developing creative briefs and identifying trends to support the development of effective marketing assets.
• Ability to communicate findings clearly to stakeholders across the organization.

Adaptability & Learning Orientation

• Comfort working in a fast-paced startup environment where priorities may shift.
• Eagerness to develop new skills and take on expanded responsibilities as the company grows.

Customer-Centric Approach

• Understanding of healthcare consumer needs and ability to translate these insights into recommendations for marketing campaigns.

Your day-to-day

Campaign Execution & Analysis

• Own weekly performance reporting, highlighting key trends,performance metrics, and improvement opportunities
• Own management of the promotional calendar, including campaign implementation and performance tracking
• Analyze creative performance to identify trends and opportunities for optimization

Data Management & Insights

• Leverage  data to evaluate budget efficiency and ROI across channels
• Support demand planning efforts by compiling relevant performance metrics
• Analyze customer journey data to extract insights for improving conversion rates

Cross-functional Support

• Work with our marketing leadership to implement creative strategies
• Support email marketing flows by extracting pertinent information to drive decision-making
• Assist the Chief Strategy Officer with analytics and reporting needs

What You Bring

Must-Haves

• 3-5 years of experience in digital marketing roles, preferably in a direct-to-consumer (D2C) setting
• Strong analytical skills with experience in marketing metrics, measurement, and data analysis
• Experience pulling and organizing data from multiple marketing platforms
• Ability to translate data into actionable insights and clear recommendations
• NYC-based

Should-Haves

• Experience with major digital marketing channels (Meta, Google)
• Familiarity with creative brief development, creative feedback, and creative analysis
• Background working in collaborative, cross-functional teams

Nice-to-Haves

• Experience in the healthcare industry
• Experience with email marketing optimization

Compensation

• The base salary range for this position is $95,000 - $120,000 annually.
• 15% discretionary bonus tied to base salary
• Full suite of benefits
• We have a market-based compensation structure. The salary for this position may vary based on a candidate's experience, industry expertise, technical skills, and location. 

Selection Process

• Screening Interview (30 minutes)
• Competencies & Skills Interview (30 minutes)
• Cross-functional Leadership Interview (30 minutes)
• Take-home Project
• Final Interview (30 minutes)
• Reference Checks & Offer

Alan Health is proud to be an Equal Opportunity Employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Don’t meet every requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Alan Health, we’re committed to building a diverse, inclusive, and authentic workplace with a tangible sense of belonging for all our people.

If you’re excited to own and scale impactful digital marketing strategies in a dynamic startup environment, we’d love to hear from you!

While we encourage people to use AI systems during their role to help them work faster and more effectively, please do not use AI assistants during the application and interviewing process. We want to understand your personal interest in Alan Health without mediation through an AI system, and we also want to evaluate your non-AI-assisted communication skills.