Manager, Shopper Marketing (Key Accounts)

This role is responsible for leading the strategy & execution of omnichannel shopper marketing programs in specific chain accounts. The Manager, Key Accounts will be a functional leader and sales partner for developing Key Account strategy and annual retail planning. ​

Accountabilities:

• Manage the development of omni-channel marketing strategies and programs that align with brand and business goals in specific chain accounts.​
• Develop and execute shopper marketing programs that drive feature and display activity in store.​
• Develop pre-shop, click & collect, and shopper media activities to drive purchase in top Key Accounts. ​
• Work closely with MABI Sales & Key Accounts Leadership to understand the business, within customers, and provide strategic solutions.
• Presentations to Sales & Marketing Leadership as well as external customers

Key Metrics & Financial Targets:

• Volume, Sales​
• Display Quantities​
• Lift on Display ​
• Brand Health ​
• Customer Engagement ​

Own:

• Key Account program planning and execution ​
• Relationships w/ sales for assigned consumers

Influence:

• National Retail Promotions

Veto:

• National Shopper Programs that will not work within Key Accounts
• Agency deliverables

Critical Relationships:

• MABI Sales, Brand Commercialization, Creative Team
• Finance & Compliance
• Sales Volume Deliverables
• National Shopper Marketing Programs

Skills Needed TO Be Successful:

• Bachelor’s Degree & 4-6 years of relevant marketing experience in Alc/Bev or CPG. ​
• Experience with Retail programming and Customer Presentations.​
• Proven ability to think creatively, coupled with strong analytical and project management skills and commercial acumen.​

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $88,000 to $110,000, based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth