Find your future at United! We’re reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000+ connected by a shared passion with a wide spectrum of experience and skills to lead the way forward.
Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups.
Create what’s next with us. Let’s define tomorrow together.
Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Key Responsibilities\:
Reporting to the Senior Manager – Targeted Marketing, this position implements targeted email, SMS and push marketing programs supporting business priorities for United and MileagePlus and ultimately driving incremental revenue. Works closely with key business partners in the commercial and digital organizations to develop creative, targeting and segmentation that will effectively engage customers and drive revenue. Collaborates with the analytics team to gain insights and gather findings for implementation across the team.
- Develop and implement best-in-class targeted marketing programs across email, SMS and push channels. Lead creative and production support teams to ensure high-quality, on-time delivery. Ensure campaigns are thoughtfully targeted, segmented and personalized to be as effective as possible, and are consistent with brand guidelines, tone and voice.
- Collaborate with Analytics to develop test-and-learn strategies and deliver standard post-promotion analysis on program effectiveness. Actively look at past findings to drive future approaches.
- Take a proactive approach at seeking new opportunities to improve campaign processes and effectiveness. Advocate for modeling strategies and machine learning/automation where appropriate.
- Act as portfolio owner. Communicate program status and results to team members, advocate for the voice of the customer, and promote marketing standard processes.
United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes. We are always looking for individuals who will bring something new to the table!