Marketing Analyst

Traliant, a leader in compliance training, is on a mission to make workplaces better, for everyone. With a promise of “compliance you can trust, training you will love,” Traliant offers engaging, story-based online courses supported by an expert in-house legal team covering essential topics like sexual harassment training, diversity training, code of conduct training, and many more.

Backed by PSG, a leading growth equity firm, and serving over 14,000 organizations globally, Traliant has been recognized on Inc.’s list of 5000 fastest-growing private companies in America for four consecutive years, along with multiple awards for its products and workplace culture. For more information, visit http://www.traliant.com and follow us on LinkedIn.

Our marketing team thrives on turning insights into action and we’re seeking a Lifecycle Performance Analyst to join our team. This is all about uncovering untapped opportunities to maximize performance and create seamless customer experiences. If you’re passionate about data and driven by results, we want to hear from you!

As a Lifecycle Performance Analyst, you’ll be our data detective, diving deep into Salesforce and Marketing Automation Platform (MAP) data to identify trends, insights, and opportunities that drive growth. Your role will center on enhancing our marketing campaigns, sales processes & customer journeys by turning data into actionable strategies. You’ll collaborate across teams to ensure every lead and touchpoint gets the attention it deserves.

What You’ll Do

• Analyze & Discover: Mine Salesforce and Marketing Automation Platform (MAP) data to uncover conversion trends and identify areas to optimize performance.
• Strategize & Recommend: Turn insights into action plans, recommending strategies to enhance lead flow, funnel efficiency, and customer engagement.
• Collaborate & Communicate: Partner with Demand Gen, Sales, and Revenue Operations to align campaigns with data-driven goals.
• Diagnose & Solve: Pinpoint inefficiencies or gaps in the customer journey and work with cross-functional teams to implement solutions.
• Track & Report: Develop clear, concise reports that outline findings, opportunities, and the impact of implemented strategies.

• Experience in a data-driven marketing or optimization role (e.g., Conversion Analyst, Marketing Analyst, or similar).
• Preferred knowledge of MAPs (e.g., Pardot), and CRM (Salesforce)
• Analytical mindset with the ability to translate data into actionable insights.
• Understanding of marketing funnels, lead lifecycle, and customer journey mapping.
• Excellent communication skills to present findings and recommendations to stakeholders.
• A proactive, problem-solving approach with a focus on continuous improvement.

Benefits

• Medical, dental and vision insurance
• 401K
• Generous PTO, paid holidays, and paid volunteer hours
• Employer paid life, short term and long term disability insurance
• Paid Parental Leave
• Weekends start at 3PM on Fridays
• Employee Resource Groups
• Discounts on entertainment
• Wellness program
• Pet insurance
• EAP for you and your household
• Company swag!

Position type and expected hours of work: Full time. Fully remote. Work schedule Monday - Friday, regular business hours. While performing the duties of this job, the employee will work in a professional, fast paced environment that may require additional hours to complete work.

Traliant is an equal opportunity employer committed to diversity and inclusion.

Qualified individuals who bring diverse perspectives to the workplace are especially encouraged to apply. We are committed to a work environment that supports, inspires, and respects all individuals regardless of age, ethnic or national origin, political affiliation, religion, sex, sexual orientation, gender identity, disability, marital status, citizenship, or any other protected characteristic.