Marketing Associate

Reporting to the K-12 School Product Marketing Manager, the Marketing Associate will be a creative self-starter excited by the idea of working in digital publishing and building a brand within the K-12 educational market. This role presents the opportunity to be part of a highly entrepreneurial and inspired environment that is collaborative, fast paced, and always looking toward what is next in publishing. 

Responsibilities

Be strategic! Contribute to the execution of the marketing plan for the ABC-CLIO databases with ownership of a suite of databases within the portfolio. Help support the expansion of the brand in the K-12 and higher education markets. Facilitate driving usage and awareness within schools, libraries, and two- and four-year colleges.

Be creative! Participate in the development and implementation of the global integrated plan and engage in marketing activity for assigned products including but not limited to:

· Content Marketing

· Social Media 

· E-mail

· Partnerships

· Event strategy/conference marketing

· Digital Marketing

· Advertising

Develop marketing materials and plans for the library and academic conferences we attend throughout the year. Work with the Global Conference Manager to ensure digital resources are represented at all appropriate conferences. Attend major conferences as needed.

Be a Team Player! Work in close association with the global marketing and sales departments to further establish and enhance the brand and that of our products. Act as a group point of contact for the sales teams and help with lead generation for the sales team for product launches and sales campaigns.

Be a Great Communicator! Liaise with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication.

• An entrepreneurial spirit and the imagination to conceive plans and promotions that excite and engage educators and the students they serve.

• A confident, creative, collaborative person with excellent communication, organizational, and interpersonal skills, a can-do attitude, and the ability to identify and capitalize on new opportunities.  

• A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload.

• A flexible team player who is always prepared to participate in a new project and build relationships with colleagues around the globe.  

• Articulate and able to present confidently both internally and with customers, agents, and third-party clients.

• Basic graphic design experience using Canva or similar.

• Intermediate to advanced experience creating and posting social media content.

• Knowledge and experience of Salesforce or other CRM databases is a plus.

• Knowledge and experience of WordPress is a plus.

• Experience creating email templates and scheduling and deploying emails through Mailchimp or other email management software.

Location

All candidates must reside within travel distance of the Maryland or New York offices on a hybrid-remote schedule.

Compensation

The anticipated gross base range is below for this role. Actual compensation will vary depending on factors such as a candidate's qualifications, skills, experience and location.

Equal Opportunity Employment

Bloomsbury Publishing USA is proud to be an equal-opportunity employer. Our company has always followed and will continue to follow, a policy of providing equal opportunity employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, sex, ethnicity, veteran status, or any other legally protected characteristic.

We welcome and celebrate talent from all backgrounds and believe that diversity, equity, and inclusion are crucial elements to our success. We are dedicated to actively and continuously improving our practices to better support all of our employees. For more information about Bloomsbury’s diversity, equity, and inclusion initiatives, please see our 

Diversity and Inclusion Action Plan. 

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid parental leave
• Hybrid Work Schedule