Marketing (B2C) Account Manager

ABOUT THE ROLE

An exciting and hand-on position which sits within Workman Activate’s Placemaking team, delivering the destination marketing service.

The Destination Marketing specialises in delivering integrated marketing programme aimed at driving footfall, increasing spend and connecting the destination to the local community.

The role will require regular and direct communication with internal property managers and onsite staff to help organise, facilitate and deliver the properties marketing activities

WHAT MATTERS MOST IN THIS ROLE

Building and maintaining close professional relationships with clients, tenants and colleagues is paramount to your success. Proactiveness and going above and beyond is expected.

This role will primarily focus on delivery of marketing and events activity for retail and commercial schemes, day to day on selected accounts and supporting the future growth of the service and placemaking projects.

You will need to have the ability to think outside the box and come up with some creative and innovative ideas.

You will be on hand to assist and review objectives for the Marketing Assistant (s), providing them with guidance to complete relevant task

Managing multiple projects and working to different deadlines is essential.

Other duties will include:

• Contribute to the preparation of each properties annual marketing

budget and associated strategies, together with Property

Managers and Centre Managers, for client sign off.

• Implement a robust activity planning process for each account, providing a clear plan and actions for the year ahead, for each account.

• Accountable for budget management on relevant schemes with the raising of purchases orders, or tracking payments where applicable

• Work with the Senior Account Manager, Place Marketing Manager and Placemaking Director in delivering specific elements of the teams placemaking consultancy work. Key themes of this work being Regeneration, Repurposing and Enlivenment.

What is Placemaking and Destination Marketing?

By using customer and stakeholder feedback to generate a common vision, the Activate team creates places which enable innovation, enterprise and that support local economies and the wider community.

They deliver viable placemaking solutions that regenerate, repurpose and enliven destinations, with the marketing service focused on driving footfall, sales and dwell time to each property.
 

Salary Band £28,000 - £32,000

WHAT WE EXPECT FROM YOU

A proactive, practical, and positive approach to work is required.

Excellent and professional communication skills with the ability to build gravitas amongst clients is also paramount.

An enthusiastic team player

Ability to use your initiative and work autonomously is important to deliver tangible results.

Passionate about events and marketing is essential.

WHY WORKMAN?

•Hybrid working to offer you a great work life balance, with a minimum of three days in the office.

•Core working hours allow for added flexibility and helps benefit your work life balance.

•Discretionary annual bonus and salary reviews.

•Healthcare, life insurance & wellness programme.

•Long service additional holidays, your birthday off and an extra day between Christmas and New Year

•Lifestyle benefits to suit you: gym membership, cycle to work, buy and sell holiday to name just a few.

•Social events throughout the year including a firm wide Christmas party!

•Generous referral bonus.

ABOUT WORKMAN LLP

As the UK’s leading independent commercial property management specialist, Workman has an enviable position within the property industry.

We are proud of our longstanding relationships with many of our clients, some of whom we have worked with for more than 25 years. Our clients include leading institutional and sector-specialist investors, private property companies, public sector bodies and a growing number of overseas investors.

We pride ourselves on the calibre of our employees and their unique skill sets.

For more information on working for Workman please visit
Our People | Workman LLP

EQUAL OPPORTUNITIES

We are an equal opportunities employer, and it is our policy to recruit a diverse workforce and follow the guidelines of the Equality Act 2010.

This job description does not form part of your contract of employment and the duties may be amended from time to time.