Marketing Campaign Data Developer

Marketing Campaign Data Developer

A leading music streaming company is seeking a Marketing Campaign Data Developer. The successful candidate will support designing campaign data solutions and automating complex marketing campaigns in support of marketing and strategic analytics business initiatives in a new Martech platform. Further, the Analyst will be a key contributor to migrating existing marketing campaigns from legacy platforms to Salesforce Marketing Cloud. The ideal candidate has six or more years of practical experience in coding, testing, and implementing marketing business intelligence campaign initiatives.

Marketing Campaign Data Developer Pay and Benefits:

• Hourly pay: $65/hr
• Worksite: Leading music streaming company (New York City, NY 10020, Hybrid - Onsite 2 days a week, Open to remote candidates located in the United States)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 6 Month Assignment

Marketing Campaign Data Developer Responsibilities:

• Support the technical and operational capabilities of SFMC for all lines of business. This role will play an integral role in supporting results-driven cross-channel journeys and automated marketing efforts.
• Communicate project status updates to the project manager, and marketing business partners, and update the workflow management system.
• Review and analyze business requirements, and write functional specifications.
• Quality Control testing of campaign lists and/or Analytic reporting files.
• Manage project and time-tracking through the workflow management platform.
• Oversee level-of-effort estimation for relevant projects.

Marketing Campaign Data Developer Qualifications:

• 6+ years of practical experience in coding, testing, and implementing marketing business intelligence campaign initiatives.
• 4+ years of experience in Salesforce Data Cloud and Marketing Cloud, SQL and Databricks
• Experience working with direct marketers.
• Strong affinity for and knowledge of big data environments, relational databases, data interrogation techniques, complex joins, complex segmentation, etc.
• Familiarity with direct marketing business concepts and terminology.
• Understanding of database marketing concepts such as householding, audience hierarchies, audience sizing, multi-step, contact history, test and control, hold-outs, cell-coding, promo-coding, propensity models, waterfall reports, quality control, and peer review methodologies.
• Ability to work autonomously in a fast-paced environment.
• Proficient in SFMC, Ampscript, SQL.