At Shine, an independent PR agency with offices in Paris and New York, we're dedicated to providing tailored public relations services for companies that are making a tangible societal and cultural impact.
Collaborating with a diverse team of award-winning writers, forward-thinkers, and cultural influencers, we specialize in elevating the narratives of businesses within the creative, retail, lifestyle, and travel industries.
At the heart of Shine, we are driven by insights. We leverage data, analytics, and competitor benchmarking to ensure that your PR objectives are closely aligned with your business goals, whether they're in the realm of B2B or B2C. With a compelling and cutting-edge product offering ready to take to market, you’ll play a pivotal role in driving the business forward as it enters its next phase of growth.
About the role
As a Marketing and Communications Executive, you will be responsible for developing and implementing strategic marketing and communication initiatives to promote our brand, engage audiences, and drive business growth. This role offers an exciting opportunity for individuals with a passion for marketing, public relations, and storytelling to make a significant impact in our organization's success.
Key Responsibilities
* Marketing Strategy: Develop and execute comprehensive marketing strategies and campaigns to increase brand awareness, drive lead generation, and support sales objectives across various channels, including digital, social media, email, and traditional marketing.
* Content Creation: Create compelling and engaging content for marketing materials, including website copy, blog posts, social media posts, email newsletters, press releases, and promotional materials, that effectively communicates brand messaging and resonates with target audiences.
* Media Relations: Cultivate and maintain relationships with media contacts, journalists, bloggers, and influencers to secure press coverage, interviews, guest contributions, and other media opportunities that enhance brand visibility and credibility.
* Brand Management: Ensure brand consistency and integrity across all marketing and communication channels, including messaging, visual identity, and tone of voice, to maintain a strong and cohesive brand image and identity.
* Digital Marketing: Plan and execute digital marketing campaigns, including SEO, PPC, SEM, and social media advertising, to drive website traffic, generate leads, and increase conversion rates, using analytics tools to track and measure campaign performance.
* Email Marketing: Develop and execute email marketing campaigns, including segmentation, personalization, and automation, to nurture leads, drive conversions, and foster customer loyalty, leveraging email marketing platforms and analytics tools for optimization.
* Event Management: Plan and coordinate marketing events, including conferences, trade shows, webinars, and virtual events, from conception to execution, ensuring seamless logistics, attendee engagement, and follow-up activities.
* Performance Analysis: Monitor and analyze key performance metrics and KPIs across marketing and communication initiatives, using data insights to evaluate effectiveness, identify trends, and optimize strategies for continuous improvement.
About you
* Bachelor's degree in Marketing, Communications, Public Relations, or related field.
* Proven experience in marketing, communications, or public relations roles, with a track record of successful campaigns and projects.
* Excellent written and verbal communication skills, with the ability to craft compelling messaging and stories tailored to different audiences and channels.
* Strong project management skills, with the ability to plan, organize, and execute multiple projects simultaneously, while maintaining attention to detail and meeting deadlines.
* Creative thinking and problem-solving abilities, with a proactive mindset and a passion for innovation and continuous improvement.
* Proficiency in digital marketing tools and platforms, including content management systems (CMS), email marketing software, social media management tools, and analytics platforms.
* Knowledge of SEO, SEM, PPC, and social media advertising best practices and strategies.
* Familiarity with graphic design tools, such as Adobe Creative Suite, is a plus.
* Ability to work effectively in a collaborative team environment, as well as independently with minimal supervision.
What we offer
We offer a competitive remuneration package, including a 401k plan and comprehensive insurance coverage (health, dental, and vision). Enjoy the flexibility of working hours tailored to your needs and benefit from additional vacation time. As part of our commitment to employee well-being, we provide complimentary yoga and meditation classes to help you maintain a healthy work-life balance.
How to Apply
At Shine, we are dedicated to fostering a safe and inclusive environment where every individual can flourish. We achieve this by valuing talent, championing diversity, and promoting inclusion. We welcome applications from talented individuals of all backgrounds, abilities, and identities, regardless of how they identify.
If you believe you're a good match for this role, click the apply button above to submit your application. We look forward to hearing from you!