Marketing Communications Specialist (Global Partnerships & Licensing)

Company Description

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Find a job that lets your imagination run wild! 

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.  

To work at WildBrain means you get to create stories that let imaginations run wild. Join our team today to become part of the story!  

About the job/role

Reporting to the Director, Marketing & Communications, Global Partnerships & Licensing, the Marketing Communications Specialist will play an integral role in supporting and executing programmes across B2B social media, PR and advertising for WildBrain’s Global Partnerships & Licensing business pillar. Key responsibilities include support of the overall PR programme for the pillar and day-to-day management of B2B social media content for WildBrain’s leading licensing agency, WildBrain CPLG.

The ideal candidate will bring a collaborative and creative approach to working with the company’s global Marketing & Communications team and commercial business stakeholders to deliver strategic and impactful B2B programmes driving awareness and lead generation.

Job Description

• Support Director, Marketing & Communications, Global Partnerships & Licensing on trade PR programmes including press releases, social media, editorial, media relations and speaking opportunities.
• Work closely with UK based trade PR agency to support on delivering PR initiatives and materials.
• Attend and assist in execution of key trade events including Brand Licensing Europe / Toy Fair London.
• Attend and contribute to regular stakeholder meetings with marcom and commercial teams.  
• Develop and execute organic and paid social media campaigns for WildBrain CPLG’s B2B channels aligned to company strategy - LinkedIn as the primary focus.
• Manage and update monthly social content and PR calendars.
• Draft social media copy and create visual assets using Canva - working with internal creative teams where required.
• Produce regular PR and social media reports including results analysis and learnings.
• Build relationships with internal stakeholders to proactively source information and assets for social media content creation.
• Manage complex approval processes with key internal and external stakeholders.  

Qualifications

• Passion for kids’ and family entertainment brands, with experience and knowledge in the licensing industry or related field an asset
• Experience in marketing and communications with a focus on developing creative & compelling social media posts.
• Training or experience in journalism an asset with strong talent in copywriting and editing.
• Detail orientated, pro-active with a creative and collaborative perspective.
• Understanding of the importance of tactful internal and external stakeholder relations.
• Excellent organizational, planning and time-management skills.
• Experience in social media tools such as Brandwatch, Hootsuite, Sprout, as well as creative tools including Canva.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Additional Information

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. Some of the perks we have are private health insurance, income protection, gym subsidies, employee share programs and flexible working.

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.